5 Ways To Market Your Business On Facebook To Both Friends And Fans

I often poll my Facebook community to see what issues they’re facing regards their use of Facebook, particularly marketing on Facebook. Following are a couple of related questions along with several suggested solutions: Hilary asks, “I have a personal Facebook page and a ‘Fan’ page, which I prefer to call an author page. Not all of my ‘Fans’ are friends. Not all of my friends are ‘fans.’ Some are both. But there are some things

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Highlights of 2010 – A Magical And Full Year! [PICS]

As one year ends and another begins, it’s often all too easy to just jump right into what’s new and focus on the future. Whilst proper planning for the future is certainly essential, I think it’s equally important to reflect back on all that we created during the past twelve months, celebrate the wins, learn from the “mis-takes,” and consciously create a bright New Year! 2010 was a magical year for me with many, many

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Should You Merge Your Facebook Place Page and Business Page?

Facebook launched many great new products this year, not least of which was Facebook Places – which went live on August 18, 2010. Facebook Places is a terrific product for both local businesses and Facebook users alike, especially since the launch of Deals. When a Facebook user checks in to a location using their iPhone, Android, BlackBerry or via touch.facebook.com, they are automatically connected to what’s called a “Place Page” for that local business on

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The Relationship Age – New Collaborative Book Out Today!

Relationship marketing has been around since the dawning of (wo)man. So long as we’ve been able to communicate with our fellow beings, we’ve been able to do commerce. With the incredible boom of online social networking sites – particularly Facebook and Twitter – what we’re seeing now is a massive paradigm shift in the way we communicate and do business around the globe. Yes, it’s important, “Who you know.” But now, with our attention-based culture

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Facebook Phonebook – How Safe Is Your Cell Number?

For some time, the “Facebook Phonebook” feature has caused quite a bit of confusion (and, in some cases, panic!). A viral message has been going around alerting friends that there is a security threat, when in fact, the Facebook Phonebook is a feature that every user on Facebook gets as part of our personal profile. However, there could well be cause for concern if you’re not aware of how your own privacy settings affect your

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Largest Online Conference Helps You Master Facebook Marketing

The Facebook Success Summit 2010 is the web’s largest online Facebook marketing conference. I’m honored and thrilled to team up with Mike Stelzner, founder of SocialMediaExaminer.com for the third time to bring you this particular summit – dedicated exclusively to helping you master Facebook Marketing for your business. Over 1,800 businesses have already signed up, including Radisson Hotels, Microsoft, AAA, Cisco, Universal Studios Orlando, Ikea, California Travel & Tourism Commission, Philips, Kellogg, MetLife, CNN, HP,

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