Jeremiah Owyang on Facebook Strategy at Seattle Conference

Just finished listening to Jeremiah Owyang – keynote speaker at the Web Community Forum Facebook Conference in Seattle, WA.

Jeremiah provided some great information covering these four topics:

Facebook Offers a Ready-Made Marketing Platform

1. Why Facebook?

2. Facebook offers a bevy of opportunities

3. Challenges of Facebook Platform

4. Develop a Strategy

I took several pages of notes – which will be made available to all participants of my Facebook Fortunes free online class.

This was my favorite nugget from Jeremiah:

Use the POST method as your four-step method to groundswell



Demographics, technographics
Is FB my audience, what are they talking about?
How do they use technologies?
What do they want?


What is it you are trying to accomplish? Reach customers, work with existing ones?

  1. Listening – Sponsored Groups, Profile Research – Earnst & Young,
  2. Speaking – sponsored groups, ads
  3. Energizing (viral/wom) victoria’s PINK, apps
  4. Supporting (peer to peer), customer created groups
  5. Embracing (the most sophisticated – only a few companies doing this: letting customers define and become contributors. Dell, Intuit)


Plan for how relationships w/customers will change.
Gain market intelligence.
Learn how to use advertising efficiently.
Embrace & lead communities.
Deploy campaign.
Widgets, sponsored groups/pages, integrate.


Decide which social technologies to use.

MUST get in this order. Hear, hear. So many of us come to Facebook and go into overwhelm – the options (and rabbit holes) are abundant! Developing clear objectives and having a strategy are key! Be sure to review the free materials at my Facebook Fortunes class.

Mari Smith

Forbes Top Social Media Power Influencer | Facebook Marketing Expert | Globe-trotting Speaker, Author | 'Mari like Ferrari' | Bubbly Scottish-Canadian!

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Tagged with: , , , , , , , ,
Posted in Social Media, Social Networking

Online Training Courses

  • ACCELERATE: 30-Day Social Media Success Challenge
  • Facebook 101: Back to Basics - new online training course with Mari Smith
  • Facebook Marketing Success System - Facebook Ads course with Mari Smith featuring Dennis Yu
  • Facebook Marketing Masterclass - online training course with Mari Smith

JOIN over 91,000 beautiful peeps! :) Each week, we sort through the huge pile of new social media blog posts, resources, articles, tools, tips and more ... and Mari hand picks just three of them to send you via email. Enter your name and email below to start receiving our weekly top selections in The Social Scoop email newsletter, published every Friday.

We respect your email privacy. Your address is safe with us.


Connect With Mari

Follow Mari on Pinterest

Mari’s Tweets

Get The Books

  • Books by Mari Smith - Facebook Marketing and Relationship Marketing
  • Books by Mari Smith - Facebook Marketing and Relationship Marketing

Hire Mari to Speak

  • Hire Top Social Media Expert, Mari Smith to speak at your next event!
  • Hire Top Social Media Expert, Mari Smith to speak at your next event!
  • Hire Top Social Media Expert, Mari Smith to speak at your next event!

Find Out How...