Help Choose The Title Of My Next Book On Relationship Marketing

Writing BookI’m super excited to be working on my next book, which will be my first as a solo author! And, I’d LOVE your help in choosing a title that pops and represents the subject matter really well. The topic is Relationship Marketing – a subject very close to my heart for over a decade, long before social media became so prevalent.

My background, spanning a variety of careers, has always included elements of people + technology + support. When I discovered social media marketing in 2007, it was such a natural blend of everything I’d done up to that point. (I joke about being an “overnight success, ten years in the making! Maybe you can relate?!)

Last year, Chris Treadaway and I co-authored Facebook Marketing: An Hour A Day, published in May 2010. Our book is published by Sybex, the technical book division of John Wiley & Sons. (We’re starting to work on v2 now – stay tuned!)

Facebook Marketing: An Hour A Day - Mari Smith & Chris Treadaway

Around the same time that the Facebook Marketing book was coming out, Wiley approached me about doing a book on relationship marketing… I held out for awhile as I needed to find the right timing for me.

The New Relationship Marketing

Now, it’s all systems GO with the Relationship Marketing book contract signed last month! My manuscript is due March 15, 2011 for a publication date in August. 60,000+ words – woohoo!!

Here’s the challenge though: I’m not 100% locked in on the title. The working title Wiley and I came up with is:

The New Relationship Marketing: How to Build a Powerful, Profitable Network Online

Mari Smith Relationship Marketing Book

I’m looking for a title with more POP, PIZZAZZ, sparkle, wow, memorable, jump-off-the-shelf!! You know, to really reflect my bubbly personality and brand! ;) Ha, maybe I’m being overly ambitious here. Wiley particularly want “Relationship Marketing” in the title, though it could be in the subtitle and of course I’m fine with that.

The essence of my book is the new fundamentals of growing a successful business based on connecting, blended with timeless principles.  Here’s the book synopsis:

Relationship marketing has existed for some time – people have always done business with people they know, like and trust. And, “social networking” has been around since the dawning of man, when we would sit around the campfire connecting over stories and shared experiences.

What has changed in recent years, though, is the immense popularity of online social networking. We need to hone a whole new set of skills to really master the art of relationship marketing through these social channels. It’s crucial that businesses understand the unspoken rules of etiquette, fresh new protocols, and the unique culture of each popular online platform – otherwise the wrong approach can cause more harm than good.

This book aims to help busy professionals, executives and business owners understand the vital importance of masterful relationship building and relationship management in the new media world. By fostering high quality relationships with customers and their community at large, businesses can easily begin to see an increase in measurable results, including profits.

Plus, those individuals, companies and politicians with the largest “social footprint” get the biggest successes, the big bucks, the big wins. It’s not what you know, it’s who you know – but, more importantly, who knows you and what they know about you. This book provides the reader with an entire game plan for how to build a sizeable, loyal network comprised of quality relationships that results in a continuous stream of leads, happy customers, publicity, deals, opportunities, sales and more.

Single word title?

I really love single word book titles, such as Engage by Brian Solis, or Seth Godin’s books – Tribes and Linchpin. And Malcolm Gladwell’s Blink. Guy Kawasaki‘s new book is Enchantment. (All exceptional books, btw!)

Engage - Brian SolisTribes - Seth GodinLinchpin - Seth GodinBlink - Malcolm GladwellEnchantment - Guy Kawasaki

Title ideas so far…

Here are some of the title choices I submitted in my proposal:

  • LIKE! How To Build Powerful, Profitable Relationships In the New Media Age
  • The Influence Principle: Why Relationships Are The New Currency
  • Profitable Relationships: How To Build A Loyal Network of Friends, Fans and Followers and Become The Most Trusted Go-To Expert In Your Industry
  • Affinity: The Complete Guide To Building A Sizeable, Loyal and Profitable Network Using The New Web
  • The New Relationship Marketing: How To Build A Sizeable Platform, Become A Significant Center of Influence and Prosper In The New Media Age
  • Relationships First: How To Build A Loyal Network of Friends, Fans and Followers That Generates Consistent New Business

Recognition if your title is the winner!

Now, it’s your turn! Please feel free to submit any and all ideas in the comments below. If you prefer to contact me privately, send an email to mari at marismith.com. Or DM on Twitter is fine too! :) I’m excited to hear from you! We’re about to start working on the book cover design so do submit your title ideas ASAP!

If I end up choosing the title you submit, I’ll include your name in the book acknowledgments, send you an autographed copy along with other goodies, and give you big props on my Facebook Page, blog and Twitter!!

P.S. Isn’t the magical sparkle blue book image above awesome? I just had to have it – a whopping 10 credits ($15) on iStockPhoto.com. Though I use Zemanta, iStock always has such a super range.

Mari Smith

Forbes Top Social Media Power Influencer | Facebook Marketing Expert | Globe-trotting Speaker, Author | 'Mari like Ferrari' | Bubbly Scottish-Canadian!

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Posted in Facebook Marketing, Personal Branding, Professional Networking, Relationship Management, Relationship Marketing
  • http://twitter.com/SandyBienkowski Sandra Bienkowski

    Connected: The Power of Online Relationship Marketing

  • http://twitter.com/SandyBienkowski Sandra Bienkowski

    Connected: The Power of Online Relationship Marketing

  • http://facebook.com/marismith Mari Smith

    hehee, I love where you’re going with this. Hmmm, verrry interesting!

  • Isabel Garcia

    Congratulations on your upcoming new book! So excited to read all you have to share on the subject! Possible title suggestion: Branding: The Secrets to Growing Your Customers or Branding: The Secrets to Relationship Marketing.

  • Kathleen

    Engagement: Relationship Marketing

  • http://samuraiwriter.com/blog samuraiwriter

    Heart & Sold: How to Prosper Online with Relationship Marketing

  • http://facebook.com/marismith Mari Smith

    Ooh, that’s fun – I like it!!

  • http://facebook.com/marismith Mari Smith

    Thanks heaps!! I even went out right away and bought likethebook.com for the book’s website. But my publishers felt it tied my book too much to Facebook… what if they change the Like button to something else? I’ll be covering much more than Facebook in the book; in fact it’s not really a Facebook how-to book. Still, I reeeeeaaaaalllly like LIKE! as the title and want to use my new domain!! LOL. Maybe I can still convince my publishers. :)

  • http://facebook.com/marismith Mari Smith

    heheee thanks heaps for your ideas, Ana – you rock!!!

  • http://twitter.com/Acsentials Jenny Liebowitz

    Going Social—The Power of Words in Relationship Marketing

    I also really “like” your “Like!” title…best of luck!

  • http://facebook.com/marismith Mari Smith

    Thank you, Jenny!!!

  • Miri

    How about Remarkable.
    A book about RElationship MARKeting.

  • Miri

    Yeah, Heart and Sold is pretty good! Well done Samuruaiwriter :)

  • http://twitter.com/ssklavenitis stefanos sklavenitis

    Flipside-A new breed of marketing

  • http://www.goalguru.com Goal Guru

    Relationship Marketing Millions

  • http://www.goalguru.com Goal Guru

    The Power of Relationship Marketing

  • http://www.goalguru.com Goal Guru

    Relationship Marketing Secrets

  • http://www.Aspiremag.net Linda

    Donna,
    This is a great one. I can see the word LIKE! formatted as close to possible to the actual FB symbol. Completely agree The Complete Guide is strong

  • Linda

    Connect! How To Build Powerful, Profitable Relationships In the New Media Age
    Connect! The Power of Authentic Relationships to Build A Sizeable Platform, Become A Significant Center of Influence and Prosper In The New Media Age
    Connect! The Power of Relationships to a Build Powerful, Profitable Presence In the New Media Age

    Can’t wait to get the book

  • Anonymous

    Linda, thank you. As an instructor, I know how much people want to learn how to build relationships and business through today’s new media – social media. When I look for books, I lean toward those that say “Complete Guide.”

    I have Brian Solis’ book Engage – the full book title is lengthy and it starts with “The Complete Guide..”. His full book title tells a potential reader what they can expect to learn from his book. A lengthy title can be a positive.

  • Anonymous

    Mari, I am going to end the week with my last round of suggested titles. My top 3 suggestions.

    LIKE! The Complete Guide to The New Relationship Marketing to Build a Powerful and Profitable Network Online

    CONNECTED! The Complete Guide to Building a Sizeable, Loyal and Profitable Network Using The New Web

    CHANNELS: The New Media Channels to Relationship Marketing to Build a Powerful and Profitable Network Online

    Okay, that’s a wrap for me. I’ve got to go grab a cup of coffee and get busy writing a new blog post. Big hugs! :))

    ~ Donna

  • Lorenvevon7

    Conversations That last A Lifetime
    Profitable Conversations

  • Sdelzio1

    Hi Mari:
    I’m working on it. This is one of my favorite areas. Two of my books: “So Your Dog’s Not Lassie: Tips on Training the Independent Breeds” and “Canine Einstein: Unleashing Your Dog’s Genius.” These were in a previous life, but I think I’m a good namer. If you ask me, however, the one word title is already overdone. Suzanne

  • http://www.facebook.com/anne.goodrich Anne Goodrich

    My suggestion would be “The Handshake”. A handshake has been around for at least a couple thousand years and seems to me to be the one gesture that really symbolizes the start of a relationship.

    “The Handshake: Getting a firm grasp on relational marketing”

  • Jim Engel

    Hi Mari: I would suggest;

    “YOUR” Loyal Network
    -embracing, engaging and enlightening your audience.

    Best wishes

    Jim Engel

  • http://www.localhoma.com Joan

    Is it too late to give this some thought for a day and then make suggestions? :)

  • http://www.facebook.com/paintingplay.il Sarah

    I Like POP PIZZAZZ

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