15 Frequently Asked Questions About Facebook Pages

Facebook QuestionsFacebook provides a comprehensive Help Center with its own range of FAQs along with helpful content from a vast number of users. [There's even a handy Leaderboard - Top Contributor - with points system to see which users have been most helpful. Links just go to the user's personal Profile, though. It would be great to see all their answers in one place, similar to user profiles on Quora.]

The Help Center can be difficult to navigate and zero in on the exact solution for the issue you’re having on Facebook. I often find the most reliable way to find information on Facebook is to actually do a Google search! :)

Then, there’s Facebook Questions which I have yet to find useful, quite frankly. It’s not intuitive to navigate and search for accurate answers.

You could certainly search for answers to your Facebook questions on Quora – in many ways, this platform is easier and more helpful than Facebook’s Help Center and Questions.

There’s also Yahoo Answers, LinkedIn Answers, Ask.com, Get Satisfaction… but you could keep digging and still not find what you’re looking for!

So, in the interests of simplifying life, this post is one of a series of Facebook FAQs gathered from the questions regularly asked on my own Page wall and via Twitter. Just about every question warrants its own separate blog post and I may just do that over time. Meantime, I felt it would be a more useful resource in one place.

Feel free to ask questions in the comments section below that are not listed here, and I’ll do my best to reply and/or add to the follow up FAQ posts. This post focuses on questions pertaining to Fan Pages. I have a separate list of Profile-related FAQs to follow.

1. How do I secure a username for my fan page?

You first need to get a minimum of 25 fans. Then go to http://facebook.com/username to register a unique username (vanity URL) for your fan Page. See this Help section on Facebook for more assistance with usernames.

If the username you want shows as not available (and when you go to pull up the URL, nothing comes up), you’ll need to contact Facebook directly. See this directory of forms. I have not yet found a form specifically for this request, but you could try a form like the one for intellectual property infringement.

2. How do I switch between posting on my Page as my Profile and as my Page?

To post as your Page, in the top nav bar click Account > Use Facebook as Page. Or, in the Admins area at the top right of your Page, click Use Facebook as xxxx (your Page name).

To post as your Profile, click the Edit Page button > Your Settings > and make sure the Posting Preferences box is unchecked > click the Save Changes button. Then make sure you’re using Facebook as your Profile (Account > Switch back to your name). If you want to leave the default so you always post as your Page regardless of whether you’re viewing Facebook in Profile mode or Page mode, leave the button checked as shown in the screenshot below:

Facebook Page - edit settings

See also this Essential Guide to Facebook Page Upgrades for more help.

3. Where did the Suggest to Friends feature go?

Facebook removed this feature for all Pages and instead encourages users to use the Share button found at the bottom left of all Pages. See this entry in Facebook’s Help Center: How can people suggest my Page to their friends?

However, the Suggest to Friends feature does still appear for Admins and has been moved to the top right of your Page now in the Admins area. I have heard reports that, since the Page Upgrades, the form is very buggy and that the friends don’t always receive the invites. Hopefully this is being resolved. Keep an eye on Facebook’s Known Issues Page.

As a sidenote, I’ve never been a fan of the Suggest to Friends feature – except for having other people suggest your Page to their friends. Suggesting to your own friends doesn’t make a whole lot of sense to me, because your friends are already connected to you. You could just periodically @ tag your Page on your Profile and/or use the Share button and include an enticing incentive, not just “come and like my Page.” ;)

There is an app called Suggest This which I took for a test run recently. However, suggestions are limited to just 12 friends at a time (a limit imposed by Facebook). I’m told by GroSocial, the app creators, that users can come back daily to suggest in batches of 12. I’m not sure how many users would go to the trouble of suggesting a Page 12 friends at a time, but oh well!

4. How do I get more fans?

There are many creative online and offline ways to build your fanbase. If you focus on building organically by using a two-part blend of 1) providing consistent quality content, and 2) providing consistent quality engagement, over time, the quantity comes. For a list of 21 ways to build your fanbase, see this popular post I wrote last year. I have a follow up post in the hopper with another 21 ways to get more fans! Stay tuned.

The secret isn’t growing a huge fan base. We have 100,000 Facebook fans, but those fans have all come to us organically. We believe the more organic the growth, the more loyal the fans, the more likely they will be repeat customers. – Cam Balzer, vice president of marketing at Threadless

5. When a Page likes my Page, does it affect my total fan count?

No. Only likes by Facebook users (personal Profiles) are counted as a fan.

6. How can I see all the Pages that have liked my Page?

I’d love to see a simple solution to this one myself. However, to my knowledge the only way you can tell is a) when other Pages write on your Page wall (because they have to like your Page first in order to post content/comment) and/or b) look on the Info tab section of any fan Page and you’ll see a list of the Pages they’ve liked (the same place where liked Pages are listed on your personal Profile).

7. How can I run a contest on my fan page within Facebook’s guidelines?

Bottom line, you have to use a third party app. Now that Facebook replaced Static FBML with iFrames, you are basically creating your own app so could run a contest that way so long as you comply to all of Facebook’s Promotions Guidelines. See this comprehensive guide on Facebook promotions that I wrote for Social Media Examiner.

8. How do I add custom content to my fan page now that the Static FBML app has gone away?

Select a third party app provider and/or use Facebook’s new iFrames. For a long list of possible app solutions, see this directory. For excellent tutorials on creating your own iFrame content, see my friend Tim Ware’s blog at HyperArts.

9. How can I create a Welcome tab with non-fan and fan-only content?

Many app providers are now offering simple solutions with two clearly marked text or image areas where you paste in what you want non-fans to see and fans to see. This is often referred to as a “reveal tab,” “fan-only content,” and “fangating.” See this list of app solutions for ideas.

10. Why do @ tags only work some of the time?

You can @ tag any friend, or fan Page you’ve liked, or Event to which you’ve RSVP’d. However, depending on a few temporary bugs on Facebook and possibly browser issues, @ tags are not always 100% reliable. I’ve found clearing cache, restarting my browser, switching from Firefox to Safari or Chrome, or logging out of Facebook and back in again can help in getting @ tags to function properly. This goes for the new @ tags in comments too.

11. When I @ tag another Page, why doesn’t my post show on their wall?

There are several possible explanations. There is no setting to prevent @ mentions from showing on Page walls, so that’s not it. Some say, for Pages that set their default wall view to be posts by Page only, @ tags don’t show up – but they do. Really, the only explanations are a) a Facebook bug or, more likely, b) the Page owner chooses to remove @ mentions to keep their wall clean.

12. How do I publish my tweets to my fan Page?

I’m not a big fan of pouring your entire tweetstream onto your Facebook wall – either personal Profile and/or fan Page. Unless, of course, you don’t tweet that often. Even so, there’s a whole different language on Twitter with @, #, RT, acronyms etc. and any Facebook user who is not on Twitter won’t necessarily understand this language.

tweet wordle

Example Twitter Language

Plus, if you overpopulate your Page wall with automated content, you could be hurting your EdgeRank score (the algorithm that chooses what to show in the News Feed of your friends/fans).

What to do is to only post some of your tweets on to Facebook using an app like Selective Twitter. Once you add the app to your Page and set up the configuration, just adding #fb to the end of a tweet will post just that tweet to your wall.

Another idea is to just post your favorites to your fan page wall using an RSS app like RSS Graffiti or Social RSS. Your Twitter favorites has its own unique RSS feed – the best way to find it is to log out of Twitter and look at your own profile whilst logged out; click on Favorites in the right panel/column, and you’ll see the little icon for RSS.

Of course, a great solution is simply to use a tool that allows you to post to multiple social profiles, e.g. Facebook Profile, Facebook Fan Page, Twitter, LinkedIn, etc. But I don’t recommend posting the exact same content to multiple profiles at the same time. Mix up the wording and add a bit more to Facebook posts because you have 420 characters vs. 140 with Twitter.  Check out my favorite HootSuite, plus also TweetDeck.

You can also pull in all your tweets onto a tab using an app like Involver

13. How do I publish my fan Page updates to my Twitter account?

Try the Facebook Twitter app. However, it has been buggy since the Page Upgrades.

facebook to twitter

One workaround is to simply burn a feed of your Page using likes of FeedBurner – just paste in the URL of your fan page and you’ll get the feed. FeedBurner is owned by Google; once burned, you then get an option to post that feed to a Twitter account. Posts are truncated with a goo.gl link that goes back to your fan Page. I have a secondary Twitter account that I use exclusively for this purpose at @socialmediamari.

14. Can I pre-schedule content to my fan Page and include links with a thumbnail?

Sure. HootSuite does this nicely – add your Facebook Page under Settings > Social Networks. Then when you add an update with a link, just like on Facebook, you’ll be able to cycle through the thumbnail choices and select the one you want.

hootsuite add social networks

Just be careful of overly using third party apps to post all your content on your Page wall. Manual posts get the best EdgeRank (News Feed optimization).

15. What is the optimal number of times per day to post content on a Facebook Fan Page?

You’ll need to experiment to find your own sweetspot. For my Page, I’ve found the ideal frequency is about 2-3 times per day, no more. Different audiences respond to different content and frequencies. The key is relevancy and consistency, coupled with engagement. (That is, unless, you’ve set up your Page to be more of a news source with automated feeds – these types of Pages are not that common, though).

I recently attended a webinar led by ExactTarget in which they revealed the #1 reason people unlike brands on Facebook is the company posted too frequently. So, I recommend tracking your unsubscribe and unlike rates each day as measured against what you’re posting and how often. (“Unsubscribes” are fans who are still a fan, but they’ve chosen to hide your posts from their News Feed). I’ll be covering this piece in-depth on an upcoming Facebook Insights free webinar – click here to register.

Okay, that’s the 15 FAQs for now! I’ll follow up with another FAQ post containing questions pertaining to using your personal profile on Facebook, along with additional Fan Page FAQs.

Now, it’s your turn – did you find these questions and answers valuable? What did I miss? Is there a huge question that is always being asked that I overlooked? Do let me know in the comments below!

SPECIAL: By popular demand, I’m leading another free Facebook Marketing Webinar. This one is all about Facebook Insights, where I’ll share five key metrics you should be tracking for success on Facebook. Come join me on St. Patrick’s Day, that’s this Thursday, March 17, 2011 at 11:00am PST / 2:00pm EST / 7:00pm GMT. If you can’t make the live session, go ahead and register anyway and I’ll send you the link to the replay along with transcript, audio and bonus materials!

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Mari Smith

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Support, Facebook Tips
  • Richbest

    How do you remove like links from your page if you can no longer access the page to unlike it?
    richbest@gmail.com

  • Dr. Travis-Griffin

    I’m having the exact same problem. I hope you get a response, as no one has been able to resolve this issue for me.

  • Madicenrox

    when i post as my fan page does it show up in my personal account?

  • kimg

    how do you message all fans at once? I know its under the marketing section but I can not find that anywhere on my page or profile.

  • guest

    i just built a page for a business and then tried to look it up from my personal account and it does not show up in the search why?

  • guest

    i just built a page for a business and then tried to look it up from my personal account and it does not show up in the search why?

  • kobe 7 shoes

    just say hello.

  • kobe 7 shoes

    just say hello.

  • guest

    I am so dyslexic with this facebook. I don’t know if you answered my question or not, because I don’t know the terminology. HEre goes. Even though I have them down as a friend, more like an acquaintance, can I block all my interaction with my other friends, so it doesn’t appear on the acquaintance facebook? The only way they would know how things are going is to click onto my Facebook, is to zoom over to there own friends selection, zoom down till they find my name, and then click my name. Another question. Someone commented that when they look for there name on other friends list, when they come to there name, it is blank where it says “As Friend”, where all the other names before and after have that. I went and checked it out, and it did the same on my name. Hope you can help me out on this.

  • http://www.carrotmedia.com/ facebook application developer

     before this we make a fans group on facebook and then we see the email address at the top of group.
    and by using that email we can send our updates to the joined members, :))

    Facebook Application | Facebook Applications

  • Cphillips

    Thank you!  These are simple and valuable!

  • Kristi Ambrose

    This was a really really great post.  You answered a lot of my questions and concerns.  But, I do have another question for you.  Someone suggested that I have my facebook fans do certain things like share a post for example and when they shared it I would supposedly be notified.  This never happens for me.  In fact, I very very rarely get any notifications even though I have them turned ON.  Is this a correct assumption that it works like this?  If so, what am I doing wrong?

  • http://twitter.com/nettreasures Internet Treasures

    Very helpful post Mari. Thank you. A quick question (and my apologies if you have answered this in some other blog post.. i searched but could not find).
    As a brand with sub-brands (think Coke and Diet Coke and Cherry Coke) we want to create FB pages for each of the entities. Should we:
    1. create individual pages under one FB account
    2. create individual pages under multiple/independent FB accounts
    Is there a compelling reason for prefering one option over the other?
    Your guidance will be super-appreciated.

  • http://www.socialcubix.com/services/facebook/application-development Facebook Applications

    Being a social media strategist, these questions are frequently asked by some of my followers too. It won’t be a hassle for me to write down everything in detail, I’ll simply send them this link. Thanks heaps Mari.

  • Risa

    My Business page has no recommendations window…I am interested in having one and have researched but can’t find any info on it!?!? Please help :-)

  • Dillingerforce Productions

    Hello,

    Lots of good in depth tips.

    However I have noticed that since I migrated to band page that my personal page is not there anymofre … OK, I don’t mind, BUT when I go to say … soundcloud and use their share settings … who pops up? Me. Personal me that is NOT my band page with all my great graphics.

    What am I doing wrong? I try to “use facebook as” but still if I try share anything (yoiutube, soundcloud) my personal pops up and nobody (not even I) can see the content.

    Please help.

  • Acmeman

    If I send a message to someone that is NOT on my friends list and has a FB account that does NOT SHARE INFORMATION with others (who are not on their friends list), WILL THEY RECEIVE MY MESSAGE?

  • Pegandjim54

    my homepage n others just keeps bounceing all over the place wondered what is wrong with it it doesnt want to let me scroll down only just a short ways n bounces right back to top would like u to try n fix facebook thanks alot

  • Maishe Asmv

    You will need to experiment to find your own sweetspot. For my page, I have find the ideal frequency is about 2-3 times per day, no more. Different audiences respond to different content and frequencies. The key is relevancy and consistency, coupled with engagement. http://facebookemoticoncode.blogspot.in/p/emoticon-code-of-facebook-2012-new.html

  • Dasplin

    I have been searching on line (not on Facebook) for flat screen TVs.  Now FB shows on my FB page that a certain tv is on my wish list.  How does FB know of my non FB search?  And why is my shopping now reported to the “FB world” without my permission?

  • Paul

    My boss thinks that users that like our Page on Facebook can see all the posts made by Pages our business Page has liked. I have tried to explain to him that they will only see posts if the Page Admin of Pages we like posts something directly on our page. I can’t find anything in Facebook help to back this up and he doesn’t believe me. Does anyone know where I can find information to back this up?

  • Peggy

    FB has created, intentionally or not, a new problem for members who CHOOSE to keep their APPS platform turned OFF.  We can no longer write/post on 99% of our “liked” pages – the Write Box is simply not there.  A few of us have figured out we CAN write/post (i.e. the write box is available) if we turn our APPS ON.  No matter where we have written/complained to FB, they’ve been non-responsive.  This IS a problem for FB Page Admins, since some portion of their fanbase has been taken out of the “interactive experience.”  We can still comment on another posting, either by a fan (who obviously has apps on) or the page.  I thought you might like to know about this.  

  • pennylane

     Peggy, you have probably answered my question with my FB problems! I used to be able to post or comment on my LIKED pages, but now…there is no write box. I can’t post to anyone! I have been ripping my hair out trying to find out what happened. I cannot make the initial post as there is no write or photo box. I can contribute once someone has made the initial post. I have been able to address this issue on one of my LIKED pages. Other people apparently have the write option but I don’t. I felt so stupid when I asked them where I could post a photo. They came back with “on the wall”. I said Yes, I know on the wall but there is no comment box. They were stumped, and had no solution. I do not use apps and I do have them turned off. What is the solution to this crazy and frustrating problem.

  • pennylane

    @ Peggy…. I went to my privacy settings, turned my apps ON, and now I can write and post on my “liked” pages. You have solved my problem. I still will continue to keep apps OFF. If I want to make a comment, I will turn on apps, make the comment and turn it off. Big pain to have to do this but it is what it is. Thank you.

  • Elsamantilla

    Good evening,
    I have not been able to see my fb page, it is blank, except for script and a tiny profile photo….I can not get in my page, see anything or contact anyone……I have begged fb to help, but nothing has worked so far…..if there is anything at all that could be done, please let me know what to do……I will be forever grateful!

  • Btoldham

    I put in to delete my account.  I recieved information it would be permanetly deleted on July 19th.  Why can I not check my facebook messages until then?  It will not accept my password unless I choose to delete my request to delete the account on July 19th.
     

  • http://www.facebook.com/wayne.trippett Wayne Trippett

    I keep getting the statement,”deleting everything youve typed cause you saw the other person was typing” could you tell me what this means and how this effects my incoming messages,and how do I remove this?      thank you

  • http://www.facebook.com/wayne.trippett Wayne Trippett

    am I waiting for an answer or what am I doing to get an answer?

  • Wael Amayri

    Hi;I just wanna ask you a little question.I’ve done a page on facebook to my school but if some one wants to edit his work and education he won’t find the page I’ve done when he’ll write the school name between the pages that they’ll be shown to him although my page has the highest number of fans than the others.

  • http://www.clickxtra.com/ Liz Rispin

    Hi Mari, lots of interesting facts and anwers here, thank you.  Do you have any tips on how Fan Pages with lots of fans (10,00 +) would be able to like my Fan Page

  • penny

    yes what do u suppose to do if facebook has a glitch and ur stuck in the gloom where the tree that has a face on it?
     

  • pawan jain

    i have been told that i am using my facebook a/c not as it should be used….i could be blocked…i am unable to understand

  • Pingback: 10 questions to ask before putting your business on Social Media sites? - |

  • http://www.facebook.com/juddtk Kari Judd

    Why is facebook blocking me from making comments on other page apps?

  • Tom

    How long does a “promote” last?

  • Kenneth John Thorpe

    How do I block posts on Facebook from one individual. I don’t want to block him just his relentless posts. Sometimes 12 in a row flooding my page with crap. He is a lonely guy with no friends, so I don’t want to block him just his relentless posts. Facebook suggested I block all posts or something that’s far from what I want. If I did that there is no point to Facebook in the first place is there really?

  • Marielle

    Hi Mari! Very helpful website!

    I CANNOT figure out/find an answer for how to log into facebook using the username from my page.
    Help? It’s just a Not for profit page I created with my work email account, not associated to a ‘person’

    (tried connecting this with my fb account but disqus had an error “99a66538997d4f6d87f930573973df0e$6e6f7091e7aae5cb14f15702c7eb0648″

  • MrsJonesJr

    @ tags only work for certain types of Facebook Pages. See this link: http://www.facebook.com/help/200654699979882/#Who-can-tag-Pages-in-photos?-Which-Pages-can-be-tagged?

  • Suzi Berg

    I had a big problem with FB recently and I would like to know how to resolve. I was trying to figure out how to place an ad. Instead of placing the ad I wanted, it wound up giving me “Likes”. I tried and tried to delete this ad and stop them from charging me, but Delete was greyed out and all I got was a HUGE runaround or non-response from their “customer support.” Eventually, my credit card expired, so at least they couldn’t charge me anymore! I had spent 2 days and then emails over 2 more months to try to resolve but got no where.

    Then, this is the really really bad part! It was my brother’s birthday. I sent him a Starbucks card! And … FACEBOOK STOLE MY CREDIT CARD INFORMATION FROM THAT TRANSACTION and USED IT for more of these ad charges that the system would not allow me to cancel!!!

    There was a glitch in their system that did not let me delete the ad, the customer service was non-existent for this and then the just TOOK my cc info from the GIFT and applied it to more ad charges! I immediately cancelled the card and disputed the charges and tried again for the last 2 weeks to reach someone about this only to get canned answers to how they charge for ads and where I can find their “policies!!” from some robot named Declan!

    NO ON addressed the fact that they stole cc info that was meant for the purpose of buying a gift and used it towards disputed charges on ads. They should not es allowed to do this! Anyone have any suggestions on how to resolve?

  • susankay1

    I would like to post a comment on an item in someone else’s FB page. I want his friends to see it, but I don’t want MY friends to see it. How can I do this?

  • Maria

    I’m looking for a service that would allow me to setup alerts for certain keywords to help filter out high priority comments. For example, I’d like to setup alerts for certain terms such as “question,” “customer service” or frustrated, ” “shipping,” and would like to receive notifications when related comments are posted. Do you know of a service like this?

  • Coach Donna Laree

    Thank you, Mari – This was fabulous information as usual :)

  • confucuis

    I’m new to face book and have a few friends. If I post a comment or comment on a friend’s post, who all sees my post?

  • Paul Miller

    What does highlighting a post actually do?
    Highlighting a post used to make a post bigger but it doesn’t do that now. Now it puts a little blue flag in the corner with a star on it. Is that it? What is its purpose? What is the difference between a highlighted post and an un-highlighted post?

  • tvw

    pleae can someone answer..if I custom my positing so certain friend not see….will he see anyways bc we have common friend?

  • hjs3

    Anyone know how to fix a blank homepage on F/B that appeared outta the clear blue? Log in, ok,takes me to the page and it’s all white. Help pages useless. Anyone know? Thanks in advance if you do…

  • Music Promoter

    For promoters who are friends with mainly music contacts who want to invite their contacts to people’s fan pages, how many fan pages can they invite people to? I wanted to invite people to 3 different fan pages, but they’re only responding to the first fan page. They haven’t even received their invitations for the 2nd and 3rd yet.

    Why is this?

    Will I have to send them out again later on? Or Will people get them eventually?

    If I send them out again will people get them twice? (I don’t want to annoy them with the same thing).

    The people in my contacts group want to network and want invites sent out, so it’s frustrating to have limits, when I’m not annoying people who just use facebook in the normal way.

  • Don

    My facebook page is all text and is relegated to the left side of my screen what must I do to fix this problem?

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