Facebook Celebrates 3 Million Advertisers, Launches Your Business Story Video Tool

More than 50 million small businesses have an active presence on Facebook, using the free Pages product to help raise awareness and attract more customers. Of those 50 million businesses, over three million are active advertisers on Facebook, up 50% in one year. This is good news!

Clearly, with an increase in active advertisers, businesses are seeing meaningful results by placing paid promotions on Facebook. Facebook ads is by far the most targeted traffic your advertising dollars can buy.

Facebook's Your Business Story Movie Maker

“Your Business Story” Movie Maker

To celebrate this exciting milestone, Facebook created a fun new tool designed to help business Page owners create a video that showcases what your business is all about. Here’s my own:

My business storyWe’re in the business of helping you achieve your business goals using Facebook!

Posted by Mari Smith on Wednesday, March 2, 2016

This new video tool uses technology similar to the Friends Day and Year In Review videos that you’ve likely seen on personal profiles. With the “Your Business Story” video tool, Page admins choose 8 photos (from any of your Page photo albums, including your most popular), then fill in the blank “We’re in the business of ________________,” choose your music track, and voila!

Video credit: Facebook

Facebook states:

We know it’s not easy for many businesses to create ads and content, so we created a simple tool that helps them tell their business story to their customers. As part of the tool, businesses are able to upload their photos from their page, overlay with music (licensed by Facebook) and share “what they are in the business of” doing. “We (at Facebook) are in the business of helping your business grow” and we hope that all of the businesses on Facebook will create their stories and post them to their Pages.

Your Business Storyis a free tool from Facebook that allows you to create a short video celebrating what your business brings to the world. Only you can see the Your Business Story video, unless you choose to share it.

Small Businesses are International

Facebook CEO Mark Zuckerberg has stated in the past that the next billion users will come from regions outside North America. In fact, the company recently restructured the Facebook Awards to better emphasize work from beyond America’s borders.

To that end, it’s no surprise that more than 70% of the 3 million active advertisers on Facebook are outside of the US. The fastest growing region is South East Asia.

facebook international

Image credit: campaignlive.com

The fastest growing countries are Vietnam, Egypt, Indonesia, Peru, and Turkey (% growth 2015 vs. 2014, as of Dec. 12, 2015).

And, the top five countries based on Y/Y growth: U.S., Brazil, UK, Italy, and Australia (# growth 2015 vs. 2014, as of Dec. 12, 2015).

In today’s announcement, I love that Facebook features small business success stories from Brazil, India, Germany, Indonesia, Melbourne, England, Kenya, Colombia, Argentina, Mexico …and California! 🙂

Small Businesses Use Facebook’s Mobile Apps

Do you use the Pages Manager App? If not, you should! Over 20 million Facebook Page owners use the Pages Manager App to create and schedule posts, check stats, and reply to private messages.

Plus, to create and manage ads, you can use any of these three apps: 1) the dedicated Facebook Ads app (recommended), 2) the regular Facebook mobile app, or 3) Pages Manager App. More than 1 million advertisers create an ad directly from a mobile device.

To access your ads on the Pages Manager App, tap the three horizontal bars at the top left, then scroll down the left menu to the bottom and tap Manage Ads, then review campaigns and ads or tap Create Ad.

facebook pages manager access ads

3 Steps To Access Ads Using Pages Manager App

Challenges Small Businesses Face on Facebook 

Whilst on tour last year with Facebook to present at the Boost Your Business series of events, I was heartened to see how eager and receptive small business owners are to get a better understanding of the array of ad products.

I also sat down with over 200 individual small business owners to provide 1:1 consultations and answer their #1 question about growing their business on Facebook. The most popular challenges small business owners face is what to post: why types of content, how often, what day, what time of day, what mix of personal vs business, how to generate more business as a result.

Other questions I got asked both on the Boost Your Business tour and often in my community include:

  • Which posts should I boost?
  • Should I use the Boost button or Ads Manager? Does it make a difference?
  • Why is organic reach so low?
  • How much should I allocate for a realistic advertising budget?
  • What size target audience is optimal?
  • What is a good conversion rate?
  • What is a pixel?
  • How do you create a Custom Audience?
  • Is it safe to upload your email database to Facebook?
  • What is a Lookalike Audience?
  • I own a spa (hair salon, bakery, antique store), I just want to get more people coming in – how do I do that?
  • I tried Facebook ads and spent a fortune – it didn’t work for me. What did I do wrong?
  • And much more.

Get the answers to all the above questions and more in my Facebook program:

Facebook Success for Small Business – Online Training

If you’re ready to ramp up your Facebook marketing results, I’d love to help you! We’re currently running a special on my signature training program FACEBOOK BUSINESS BREAKTHROUGHS that includes one full year membership in my Inner Circle program!

In this six-part online training program, I walk you through the exact process thatthousands of businesses just like yours are using to generate millions of dollars in sales using Facebook.

Facebook Business Breakthroughs

Mari Smith

Forbes Top Social Media Power Influencer | Facebook Marketing Expert | Globe-trotting Speaker, Author | 'Mari like Ferrari' | Bubbly Scottish-Canadian!

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle PlusYouTube

Recommended Posts
  • Paul Blum

    Such an informative article. You have clearly shown how many factors we
    need to take into consideration in order to use social media such as Facebook in the most
    efficient way. It all adds up to social media being very important in
    advertising these days. This is what our service is encouraging. Have
    you ever tried Giveaway Service? We help brands connect with authors who
    blog and share content via social networks on http://www.giveawayservice.com. If you ever find the time to check out our website, we’d love to hear your take on it.

  • Crossingriverstudio.com

    This is an incredibly exhaustive piece on Facebook marketing as a whole. I like your focus on mobile in particular. May I suggest the inclusion of videos as a means of creating even more engagement for businesses? Far too few businesses use videos on a daily or frequent basis. Yet, it is fast, efficient, can be done on the go, doesn’t take that much time and can be consumed by mobile users if they are short, succinct and informative. Here, at http://crossingriverstudios.com/, we have always taught that small business owners don’t need expensive cameras to drum up engagement on social media. Just turn on your phone’s camera, do a behind the scenes shot showing how you fixed a particular problem, show back office processes or even do a quick Q&A on the fly. You can do this in 5 minutes, share and boost that status update using paid ads. Easy peasy.

  • Audrey

    Great! I use facebook everyday for different reasons but mostly for advertising my business. And this is amazing that more than 70% of the 3 million active advertisers on Facebook are outside of the US, we can cross the borders whenever we need it and find needed products or services. GOOD WORK!

  • If you are truly an international company, the CPM’s in foreign markets (specifically on Facebook) is still extremely low. There is a huge opportunity to gain marketshare by going international with you’re FB ads.

  • carma levene

    Hi Mari, do you know if the “My Business Story” video creation has been removed? The link still works but now re-directs to a page prompting creating Facebook ads instead. Which is a shame, because I wanted to make a video – but I guess I missed out.

  • Pardeep Saini

    All the posts in this page are grate the aspirants can be check status about the PSEB Results of article. if any vacation of the blues Result. Here we also introduse about the MAH Result, check at link MAH HSC Result because I wanted to make a video – but I guess I missed out.

  • joya
  • Gavin Vanessa

    My name is Gavin Vanessa From UK, I read some testimonies about a love spell caster by DR KAMA on how he has helped lots of people in bringing back their ex lovers within 48 hours, Sincerely I was just thinking if that was real and if this man could really help bring back my lover whom I love so much. I decided to contact him because I love my husband very much and we have been apart for a couple of months I really missed him so much, I have tried all other means to get him back but couldn’t. I contacted: kamaspelltemple@yahoo.com and he told me that my ex will come back to me in the next 48 hours,DR KAMA released him up to know how much i loved and wanted him. And opened his eyes to picture how much we have share together. My ex is now back to me again.As I`m writing this testimony right now I`m the most happiest girl on earth and me and my husband is living a happy life and our love is now stronger than how it were even before our break up.All thanks goes to DR KAMA for the excessive work that he has done for me by helping me to get back with my ex husband. I would like to drop DR KAMA mail address and hope you see this testimony and contact him if you have a lover that you really want back so badly, His mail:( kamaspelltemple@yahoo.com )or call him +2348162573264

  • Gavin Vanessa

    If your partner wants to divorce you, and everything is going wrong in your Marriage, you need to Order this spell that will save your marriage and cancel every on going divorce. no matter how long you have been away with your partner..This spell renews love, passion and it restore back feelings. Once this spell is been cast, your husband or your wife is going to love you, just as the love at first sight. Thanks to this spell caster DR KAMA. Email Dr Kama (kamaspelltemple@yahoo.com)or call him +2348162573264