Comments on: Engaging With Facebook Social Ads

By: seojoe

seojoe — Tue, 03 Feb 2009 22:18:53 +0000

The main issue with facebook ads is the ability to convert to sales or leads. While the relevance and targetting are exceptional in Facebook, its conversion is near 0, for things that easily convert. So the only way to rationalize this spend is the brand awareness “vaporware” that works for large businesses who dont care of direct conversions.

By: Clay Franklin

Clay Franklin — Tue, 03 Feb 2009 08:08:28 +0000

Hi Mari,
I have run two campaigns on facebook ads directing to stompernet sales pages.
1) 500,000 views about 150 clicks and possibly 2 sales. My tracking was not perfect so my other ads or facebook page or tweets may have contributed.
2) I had 250,000 views with 97 clicks to a sales page and have one opt in and no sales yet. Again my tweet may have been the opt in instead of the ad.
Learnings: Send folks to a opt in page instead of the affiliate sales page and offer something of value. I will do this next time.
Use compete.com or quantcast to get demopgraphics for the site you are selling for. I found the countries and education level and age group so I could target my ads directly to the demographics of the site I was promoting.
I have had better success with Facebook ads than Google ads.
Now I know from this post of yours that I can use a group to send folks to and that it may work better.
Also I learned tonight that it may be beneficial to have a price in the ad so you do not get clicks from folks that are not willing to buy at that price.
I will test this tomorrow on a new Facebook ad campaign running for 2 days.
Thank you for the new ideas on how to use a group as the landing page from the ad. Never thought of that before.
Thanks so much for the great information.

Clay Franklin’s last blog post.. Create Your Destiny

By: Bonnie

Bonnie — Mon, 26 Jan 2009 23:45:32 +0000

Hi Mari
I was unaware of the ads power that can be established on Facebook. I appreciate this info and have been building a sizable following in the social network community and I am loving it. Thank You and keep on
smiling.

Bonnie’s last blog post.. Blogging Is An Effective Way To Help Promote Your Online Business

By: Sheryl Brown

Sheryl Brown — Sat, 24 Jan 2009 21:56:54 +0000

Hey Mari, this post is very timely. I just had a new Facebook friend ask me about ads (seeing my fan page) and I referred her to you! Now I can point her to this post, and start thinking of my own future use of ads…. I love how you blend being so real/personal at the same time as generously sharing seriously usable content!

Sheryl Brown’s last blog post.. It’s LIVE! http://tinyurl.com/sherylatbellevuefineart

By: Dinneen Diette

Dinneen Diette — Fri, 23 Jan 2009 23:19:17 +0000

Hi Mari,
Wow, can’t believe I never thought of using Facebook ads. Thanks for showing the benefits, and making it (and social networking in general) see so easy!

Dinneen Diette’s last blog post.. The Inside Scoop on Losing Weight

By: J.D. Meier

J.D. Meier — Tue, 20 Jan 2009 07:08:42 +0000

Great distinction between 'social mode' and 'search mode.' J.D. Meier's last blog post.. THE TOP TEN LEADERSHIP LESSONS

By: Wendy

Wendy — Mon, 19 Jan 2009 16:28:48 +0000

I have several clients who are realtors – I think house ads are a fantastic way to reach local buyers showing them houses for sale in thier area.

How much should one expect to pay per month to advertise a house?

Thanks Mari!

By: Anne Goodrich

Anne Goodrich — Mon, 19 Jan 2009 16:18:40 +0000

Mari, I appreciate all the information you share. I hadn’t thought of simply interacting with Facebook ads before and gaining more visibility. Now I’m off to read more on your blog. Thanks too for showing the Ben & Jerry’s example, and letting us see how your personality shines thru – another great tidbit of learning.

By: Marla Bosworth

Marla Bosworth — Mon, 19 Jan 2009 16:17:43 +0000

Mari,
I did an informal survey two weeks ago with my Facebook friends (200 of them). NONE of them had clicked on a Facebook ad. And several of them asked, “Where are the ads?”.
Unless Facebook makes significant changes to the ads, I wouldn’t put any marketing dollars there. I spend about 1-2 hours on Facebook a day and have never clicked on an ad either.
Just my two cents,
Marla

By: Francois Harris

Francois Harris — Mon, 19 Jan 2009 15:38:35 +0000

Hey Mari,
Nice article, I love the power you have with Facebook, not only how you can target your audience, but the ’snowball’ effect it is possible get from visitor friends.