NEWSFLASH: After yesterday’s disappointing news that Facebook Fan Page Admins could no longer direct non-fans to a default custom landing tab unless they had a minimum of 10,000 fans… in less than 24 hours, Facebook has changed the new “rule” back again.
The same Facebook staffer who made the forum post yesterday updated the forum today with this post:
As of last night, we’ve removed the recently-added authentication requirement for setting custom landing tabs on Pages. The requirement was instituted as part of a Pages quality initiative, and we apologize for the inconvenience this caused to our developer and business community. We are re-investigating the situation, and will not make any further changes without first giving our community standard notice and lead-time.
Thanks for all your feedback,
Facebook Developer Network Team
The motive behind this change – and back again – is unclear. But, it’s certainly clear that the ability to direct visitors to your Facebook fan page custom tab can have a direct payoff to the bottom line:
InsideFacebook.com wrote today about BrandGlue split testing the efficacy of a landing tab. They found the conversion rate to be 47% with a landing tab and around 23% without. That is a BIG difference!
Phew, at least the thousands of small businesses, developers, consultants and agencies can breathe a sigh of relief that this very important feature has been restored!
I just wonder how much influence Matt has to adhere to “[we] will not make any further changes without first giving our community standard notice and lead-time.” What is standard notice and lead-time?! 😉
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