ABM – Always Be Marketing: What Does It Mean To You?
At the recent 140 Twitter Conference, I sparked a bit of controversy on the branding panel that I participated on: I brought up a point that reminds me of the line in the movie Glengarry Glen Ross “ABC, always be closing” and I framed it as “ABM = always be marketing” and “always be me.” I…
Read MoreSimplify Facebook and Twitter with the ABC’s of Social Media
I created this five-part model – the ABC’s of Social Media – to simplify your social media efforts. Many folks come to social media and attempt to short-circuit the process by over-automating, over-broadcasting, over-delegating and miss out the vital component of connecting, engaging and building relationships. Once you’ve confirmed your target market uses Facebook and…
Read MoreTen Ways To Tweet The Social Media Success Summit
UPDATE 5/29/09: The summit is off to a flying start with Gary Vaynerchuk‘s rocket fuel launching us on Tuesday!! See the tweets from Gary’s keynote here. And all #smss09 tweets here. Be sure to follow all the fabulous speakers of this social summit: @GaryVee @Problogger @MarketingProfs @Copyblogger @ChrisGarrett @DeniseWakeman @JasonAlba @Mike_Stelzner & yours truly, @MariSmith…
Read MoreSocial Media Marketing Best Practices In Twitter’s Open System
I recently dealt with an unfortunate situation where one of my tweets was retweeted with the link replaced by the retweeter, thus implying I was endorsing his site (otherwise known as “retweet hijacking.”) You may have read my post (which I have since taken down – read on to find out why.) My first reaction…
Read MoreRetweet Hijacking – What Would You Do?
[UPDATE 5.6.09 8:32PM PDT: I just got off the phone with the President of the company that the retweet hijack webmaster worked for. The conversation went well and I appreciate now that the company is a global organization with a large staff and an excellent reputation. The situation unfortunately got out of hand. I have…
Read MoreOprah On Facebook and Twitter: Bring On More Global Leaders
I’ve been eager for Oprah to join the Twitterverse for some time. As you can see by this fun comic strip I made back on September 24, 2008, my cartoon self was enthusiastically encouraging cartoon Oprah to join Facebook and Twitter!! Yesterday on the Oprah and Friends show, even with celeb guest Ashton Kutcher (@aplusk…
Read MoreTwitter Autofollow and Auto DM Etiquette
Ah, to follow or not to follow – that is the question. But to AUTO follow or not to auto follow – that is a whole other question! And to AUTO DM?! Eek. I received this DM recently from a Twitter bud: “Please post me a link to something that answers the etiquette of the…
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