When you switch to the new Facebook Timeline, one of the first new features you'll see is the ability to add a large "Cover" image. You'll also be able to…
It's that time of year again where I ruminate for a while on which one word I would like to choose as my overarching guide for the entire following year. I…
Facebook recently changed the way users interact with content on fan pages: any user, including non-fans, can now post on fan page walls and like/comment/share fan page content. In other…
Relationship marketing refers to everything you do to make your prospective and current customers aware of your products and services, position your business in their minds as the obvious choice,…
This post serves as an update of all I've been working on over the past couple of months -- I ended up taking an unintentional hiatus from publishing my own…
When you switch to the new Facebook Timeline, one of the first new features you’ll see is the ability to add a large “Cover” image. You’ll also be able to see the Cover images of all other Facebook users who have switched to the new Timeline. (After December 21st, everyone on Facebook will have their…
Relationship marketing refers to everything you do to make your prospective and current customers aware of your products and services, position your business in their minds as the obvious choice, and help you to build lifelong, profitable relationships with them. Whereas the traditional marketing approach is transactional, relationship marketing is relational. Old-style marketing mostly focuses…
This post serves as an update of all I’ve been working on over the past couple of months — I ended up taking an unintentional hiatus from publishing my own blog posts since August. Phew! Not for lack of activity, that’s for sure. I’ve been keeping all my social channels engaged and current, including activating…
[UPDATE: December 17, 2011: Now that the Facebook Timeline has rolled out worldwide, the way you access your Employer field has changed. Under your Cover image, there are three possible ways to access your Work and Education details and all the other data that was previously under your "Info" tab. See screenshot below - 1)...
There are many online tools I use every single day to manage my social media marketing effectiveness. In my recent interview with Darren Hardy for the May 2011 issue of SUCCESS Magazine, I talked about many of these tools. During our interview, Darren asked if I would put together my top ten list of social…
No amount of sophisticated technology will ever take the place of connecting live, in person. When we’re with someone in person, we can feel their energy, watch their body language, and look into their eyes. When it comes to technology, though, the next best thing to connecting with people in person is… VIDEO! With video,…
It’s time for another episode of Social Media Examiner TV! This time, Mike Stelzner and I decided to focus exclusively on a major new Facebook feature: Places. It’s basically Facebook’s venture into the world of “Location Based Services,” similar to the popular platform, Foursquare, which we featured on SMEtv Episode #1. Be sure to view…
