Blog Archives

23 Facebook, Twitter, LinkedIn & Pinterest Features You Should Know: The Social Scoop Issue 133

23 Little-Known Social Media Features

Many of the popular social media platforms regularly add helpful new features – but there isn’t always a big announcement, so it can be hard to keep up with these additions and changes! This week’s featured article is from HubSpot and details 20 features that you probably didn’t know existed on Facebook, Twitter, LinkedIn and Pinterest – but probably should! Plus, I rounded up a further 3 Facebook features to add to the mix. For instance, did you know

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Posted in Content Marketing, Facebook for Business, Facebook Marketing, Pinterest Marketing, Social Media, Twitter

Sensible Social Media Checklist for Businesses: The Social Scoop Issue 131

Sensible Social Media Checklist for Business

Could you use a simple checklist for your social media activity? Look no further, I’ve found an awesome one for you! Check out this week’s top pick from The Social Scoop newsletter: a wonderful, colorful checklist/infographic from The Whole Brain Group [embedded below and you can also download a printable version here.] I’ve always been a fan of creating simple systems to manage the complex. And, I’m sure you’ll agree, social media marketing is certainly one of the

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Posted in Content Marketing, Social Media

Why Newsletters Are The Future Of Online Media: The Social Scoop Issue 130

The Social Scoop #130 - Facebook Link

Hello world! Every week, for the past two-and-a-half years, I’ve published an email newsletter – called THE SOCIAL SCOOP.  I include my top selections of “OPC” – that is, I curate other people’s content on social media marketing, business building, productivity and other related subjects, along with my own words of wisdom! I have my own favorite small selection of regular email newsletters, several of them daily, that I actually look forward to and always open!

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Posted in Content Marketing, Email Marketing, Social Media

9 Steps To Creating Engaging Content [INFOGRAPHIC]

[Adorable girl image via Shutterstock]

[Guest blog post by Craig Silverman]: Great content can spark engagement, foster relationships and generate new leads. It can also help to establish you as a thought leader. Content is seemingly the gateway to a new world of success for every professional and business. You must have a plan in place that helps you to regularly produce quality content for your marketing. But how? There is a simple, proven path that anyone can follow to

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Posted in Content Marketing, Social Media

How To Succeed At Relationship Marketing With One Simple, Universal Method

One Thing - Remember - Shutterstock

[Guest blog post by Jay Baer]: Every day, consumers get overwhelmed by a flood of  invitations on the web from hundreds of companies asking them for likes, follows, clicks, shares, comments and attention. These invitations are in addition to all the legacy advertising that constantly bombards us, too. There are two major ways for companies to break through in this competitive cacophony: Be “AMAZING.” Be USEFUL. You’ll find tons of books out there that tell

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Posted in Business Building Strategies, Content Marketing, Relationship Marketing, Social Media

Let’s Show These 46 Awesome Leaders Some LOVE!

Heart with Hands

Happy Valentine’s Day! Do you absolutely LOVE your customers? And all the people in your extended community, too? I sure do! In fact, I’d like to celebrate this global day of love by showing some *LOVE* to these special peeps in my community. Everyone in this group of 46 heart-centered entrepreneurs from around the world is creating passionate change in their own way. “Never doubt that a small group of thoughtful, committed people can change

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Posted in Personal Branding, Professional Networking, Relationship Marketing, Social Media

Biggest Moments In Social Media Marketing — Wins and Fails

social media wins and fails

As the worldwide social media audience continues to grow, the impact of brands’ wins and fails are amplified that much more. If you create a big win, your victory is awesome. But if you fail, your mistake gets played out on the biggest virtual public stage. We can learn a lot from the companies that roll out successful campaigns that are well received. But how about the fails? It seems to me that the erroneous-tweet

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Posted in Relationship Marketing, Reputation Management, Social Media