Blog Archives

8 Facebook Engagement Stats Every Marketer Needs To Know

8 facebook engagement stats link preivew

Does publishing Facebook posts through a third party tool affect your reach and engagement? What types of Facebook posts get the most interactions? What is the best time of day to publish Facebook business posts? Which day of the week is best for publishing posts? These are all questions I hear regularly from businesses using Facebook. Good news! Our friends at content discovery tool, BuzzSumo, analyzed 500 million Facebook posts to discover what types of posts

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips, Social Media

7 Social Media Marketing Mistakes You May Be Making (And How To Fix Them)

7 Social Media Mistakes FINAL

Whether you serve B2B or B2C, your customers are on social because EVERYONE is on social! However, even after about eight years now of social media integrating more and more into the business world, companies are still missing the mark with their social marketing strategy. Our featured article this week reveals seven mistakes that need addressing in order to improve your online marketing results. You’ll be relieved to know that Mistake #2 is that you should

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Posted in Facebook Advertising, Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips, Instagram, Social Media, Social Media Strategy

15 Creative Ways To Optimize Your Facebook Ads Using Custom Audiences

15 Ways To Enhance Your Facebook Ads with Custom Audiences

One of the most effective ways to grow your business in today’s world is reaching the exact right people at the right time on the right devices using laser-targeted Facebook advertising. BUT, Facebook ads have gotten really complex for most busy business owners to understand and properly optimize. Our featured post this week showcases 15 fabulous ways you can make best use of what are called “Custom Audiences” on Facebook. Once you know how, it

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Posted in Facebook Advertising, Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips, Social Media

6 Steps To Building A Massive Audience With Content

Content Marketing 6 Steps

Creating and curating the best quality content on a consistent basis, that is timely and relevant for your audience, is the first step towards successful content marketing. From there, you can build a significant audience over time, make appropriate offers, and generate revenue. It sounds a lot easier than it is! Fortunately, there’s a formula you can follow! My buddy, Joe Pulizzi — founder of the Content Marketing Institute, discovered several similarities used by some of

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Posted in Content Marketing, Facebook Advertising, Social Media, Social Media Speaking

Top Ten Questions: How To Create The Perfect Social Media Marketing Mix

Create the perfect social media marketing mix

By the year 2020, more than 85 percent of all buyer-seller interaction will occur online. And not just online, but through video and social media. This is huge! It’s crucial to the success of your business that you stay on top of the ever-changing social media landscape, particularly on Facebook. By 2020, only 15% of sales interactions will be outside of social, mobile, and video #influencerchat pic.twitter.com/2RnapMtVHr — Vala Afshar (@ValaAfshar) May 6, 2015 In

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Posted in Facebook Marketing, Instagram, Social Media, Social Media Training

Facebook Announces Live Events for Small Businesses, Featuring Mari Smith

Facebook Boost Your Business LIVE Events

Super exciting news! Facebook just announced a series of educational events called Boost Your Business, comprised of both half-day and 2-hour pop-up events, across the United States. With more than 40 million active small business Pages on Facebook, these events are designed to help business owners achieve greater success and growth. I am greatly honored to be hired by Facebook to co-facilitate the four half-day events, contributing my own Facebook marketing expertise and business development knowledge at each event. The

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Posted in Events, Facebook Advertising, Facebook for Business, Facebook Marketing, Facebook Support, Social Media