Blog Archives

6 Steps To Building A Massive Audience With Content

Content Marketing 6 Steps

Creating and curating the best quality content on a consistent basis, that is timely and relevant for your audience, is the first step towards successful content marketing. From there, you can build a significant audience over time, make appropriate offers, and generate revenue. It sounds a lot easier than it is! Fortunately, there’s a formula you can follow! My buddy, Joe Pulizzi — founder of the Content Marketing Institute, discovered several similarities used by some of

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Posted in Content Marketing, Facebook Advertising, Social Media, Social Media Speaking

10 Awesome Instagram Posts To Boost Your Business

10 Awesome Instagram Posts (4)

I’m always raving about Facebook (especially with the exciting news lately!). However, for this week’s issue of The Social Scoop, I thought I’d put the spotlight on a different platform: INSTAGRAM! Instagram is one of the fastest growing social networks this year, with over 300 Million monthly active users. (Yes, it’s owned by Facebook!) At first glance, Instagram does have a more informal nature. (I tend to share much more personal posts on my own

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Posted in Facebook for Business, Facebook Marketing, Instagram, Relationship Marketing, Social Media Speaking

100+ Brilliant Insights From Social Media Marketing World 2015 #SMMW15

100+ Brilliant SMMW Insights

The world’s top marketing experts shared excellent educational content at the recent Social Media Marketing World mega conference in sunny San Diego, California with 2,200 attendees from all corners of the world! This is the third annual event of its kind and I’m honored to have presented at all three events. This year, I lead not one but two Facebook marketing sessions and co-lead a keynote panel alongside my friends Guy Kawasaki and Christopher Penn, moderated by the fabulous Mark Schaefer. We’ve rounded up some of

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Posted in Relationship Marketing, Social Media Speaking, Social Media Strategy

Ten Qualities of Social Media Superstars – Featuring 32 Leaders

blue stars and one gold

A social media superstar is a person who has reached a certain level of industry leadership and success, in the eyes of his/her fans, followers and peers. And, these leaders naturally possess the ten qualities detailed in this post. Most of these characteristics transcend industries, and many of them transcend those who have or are striving to attain “superstar” status. But, those individuals who have all ten of these qualities are most likely people who

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Posted in Relationship Marketing, Social Media Speaking, Social Media Training

Gary Vaynerchuk On Scaling Social Media – Highlights from Gulltaggen, Norway

Chris Brogan, Mari Smith, Gary Vaynerchuk

I recently had the great pleasure of speaking at the prestigious Gulltaggen (“Golden Tag”) event in Oslo, Norway. Gulltaggen is the Nordic premiere digital marketing conference. Among the speaker lineup were two fellow prominent social media personalities: my friends Gary Vaynerchuk and Chris Brogan. I loved being able to spend a fair bit of time with Chris Brogan – we had several great conversations over a few different meals. It’s the most time we’ve spent

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Posted in Professional Networking, Relationship Management, Relationship Marketing, Social Media Speaking

Highlights of 2010 – A Magical And Full Year! [PICS]

Mari Smith at the 2010 Grammys

As one year ends and another begins, it’s often all too easy to just jump right into what’s new and focus on the future. Whilst proper planning for the future is certainly essential, I think it’s equally important to reflect back on all that we created during the past twelve months, celebrate the wins, learn from the “mis-takes,” and consciously create a bright New Year! 2010 was a magical year for me with many, many

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Posted in Professional Networking, Relationship Management, Relationship Marketing, Social Media Speaking, TV