I just attended and spoke at the Glazer-Kennedy Inner Circle Info-SUMMIT^SM 2009 in Atlanta, GA. It was a packed event with over 800 attendees and an incredible speaker lineup, including George Foreman, Frank Kern, Master Lloyd Irvin, Mike Koenigs, James Malinchak, Sonia Simone, Chris Cardell, Ron Seaver, and Michael Cage.

[Pic: Frank Kern, Mari Smith, Dan Kennedy]

Main highlight – Frank Kern!

For me, one of the highlights of the Info-SUMMIT^SM was meeting legendary marketer, Frank Kern, whom I’d heard so much about for some time.

I love Frank’s highly entertaining style, having read his blog and watched his videos for awhile. I also recently got a copy of Mass Control at the Engage Today event.

But nothing beats live and in person. Frank blends his super smart marketing brain with a complete no-bull, in-your-face hilarious style. (Of course the no-bull part is Frank’s mentor, Dan Kennedy’s, specialty!)

One of the exercises Frank Kern did during his presentation was about getting super clear on what you want to achieve in life and then creating a foolproof system to pay for it all!

Frank brought up on stage the lovely Maritza Parra and proceeded to take her through this process which consisted of three simple columns: (1) Thing you want, (2) How much it costs per month, and (3) Why you want it.

Once you’ve listed a dozen or more things you want (from houses, cars and horses to travel, personal trainer and nanny!), tally up the monthly cost, multiply by 12 then divide by 365 and you have a daily amount you need to earn. Take that daily amount and divide by the dollar amount of the main product/service you sell and that’s how many sales you need to make per day.

Frank makes it all sound so easy! In fact, I created this downloadable form that you can fill out and it will calculate the numbers for you (once you fill in your three columns!): Your Ideal Lifestyle – Clarity Calculator.

Lessons from my social media presentation

Now, on to my own presentation: I spoke about social media success, particularly using Facebook and Twitter to grow your business. I was on a panel first thing on Day 1 as a quick preview of my presentation that evening and all went well.

However, my actual presentation wasn’t my best. In fact – in total transparency – I feel I let much of the audience down by not providing them sufficient content and value, which is the opposite of what I’ve done in all my other talks.

What happened is I chose to work with several speaking/sales coaches at short notice. The impact this had was I deviated from my own natural presentation style so much so that it was uncomfortable for me… and the audience.

My speaking schedule has been super-intense for most of 2009; I had the Info-SUMMIT^SM engagement booked for about six months, so ought to have given myself more time and practice for such coaching.

As my dear friend and personal trainer, Ashley Mahaffey, said to me, I was like a marathon runner who went out to race with a brand new pair of running shoes and ended up with sore feet and blisters! [Ok, I know this pic is high heels - but imagine running a race in these?!!]

Thing is, much of the Info-SUMMIT^SM audience provided positive feedback to me and I had a reasonable uptake of the training program I offered, which I’m delighted about. But I just know I could’ve done a whole lot better in hindsight.

As we say in the seminar business, “Correct and continue.”

I did watch the Twitter stream like a hawk and was able to connect with a couple of attendees who expressed their experience of my talk – I was grateful for their constructive feedback.

This is also a great lesson for other seminar attendees on the importance of monitoring what Jermiah Owyang calls the back channel.

[I have since put up a page of free social media resources for Info-SUMMIT^SM attendees to view/download here.]

Going forward, here are my key takeaways from this experience:

1. Be more selective about such intense travel and events in 2010 onwards – better to speak at fewer events and do a stellar job than pack in three a week and stress myself out!
2. Allow plenty room in my schedule for proper planning, rehearsal, coaching and logistics – particularly prior to major events.
3. Stay with my natural style and my propensity to over-deliver on content and value – even though some schools of thought differ.
4. Strive to attend the full events I speak at, so as to better compliment the other speakers and provide a more cohesive experience for the audience.
5. Integrate coaching input over time… and practice on smaller audiences!

If you attended the Info-SUMMIT^SM, do leave me your feedback below. I’m always open to constructive criticism. Whether you attended the Info-SUMMIT^SM or not, I’d love to hear your own tales from the trenches about public speaking and selling from the stage in the comments below:

At the recent 140 Twitter Conference, I sparked a bit of controversy on the branding panel that I participated on: I brought up a point that reminds me of the line in the movie Glengarry Glen Ross “ABC, always be closing” and I framed it as “ABM = always be marketing” and “always be me.”

I was fascinated to see the polarized responses from the audience, Twitterverse and one of my fellow panelists. (I’m a big fan of expressing opinions, but it’s not my style to polarize! Oh well!)

To me, Always Be Marketing means that I am extremely mindful and strategic about everything I do online and in public. For example, turquoise and bling is my signature branding color/look/feel – so that’s what I present in public. (Eight percent of my wardrobe is a shade of blue!) And, my persona is upbeat, open, caring, genuine and always helpful, always willing to answer questions particularly about Facebook. This is all part of my brand.

In fact, the greatest compliment I receive is when people meet me in person and say I’m exactly like they thought I would be from how I am online.

With social media so prevalent we are all EXTREMELY visible. Your prospective clients, your peers and your competition can drill as deep as they wish searching, reading and gathering information online about you and posted by you without you ever knowing who’s searching. Depending on what they find, your prospects may choose to do business with you or not.

Being mindful and in “ABM” mode helps with reputation management. To me, ABM means you’re never careless about what you put out there. You see the longevity of everything that’s published. (For the best book on reputation management see, Radically Transparent by Andy Beal and Judy Strauss).

To some folks, the word “marketing” has negative connotations. It’s a word often misinterpreted as meaning “hocking your wares,” “pushing” and being like a used car salesman. That’s unfortunate. There’s a big difference between ABP: always be pushing and ABM: always be marketing!

I unfollow the “ABP” types on Twitter and unfriend or even block them on Facebook. I’m all about connecting and building relationships… and yes, there’s strategy to all that too. What may seem as idle chit-chat on Twitter is 100% visible to the whole world on Twitter. It’s important to always do your best, because you just never know who is watching you.

Perhaps some folks have negative feelings associated with the movie, Glengarry Glen Ross – it’s an intense movie and the question of ethics and integrity in sales is a theme running throughout the film. I certainly would never recommend doing “whatever it takes” to market. It has to be genuine, positive and contribute to your community. Like I say, the ABM also means “always be me” (or, for me, “always be Mari!”

In fact, here’s a couple of my fave nuggets from the #140tc:

What are your thoughts? What does ABM mean to you? Do you consider yourself to be in “marketing mode” at all times – or is it something you turn on and off? Do you apply a special formula to your tweeting style with x% personal and x% business? Is there a clear line between the two, or are you like me and completely blend your social media personal/professional style because you know ultimately people are buying YOU first?! I’d love to hear from you – add your thoughts in the comments below:

A Facebook friend recently mentioned she was intentionally responding to new Facebook friend requests late at night as she didn’t want to clog up her friends’ feeds. Thing is, there’s a setting in your Facebook Privacy to control exactly what gets published on your Facebook Wall and your friends’ News Feeds.

I have my settings tweaked so that when I add a new friend this is not published on my Wall or friends’ News Feeds. One of the main reasons was, like my girlfriend, I didn’t want to clog up my friends’ feeds.

But, also, what I found was that some folks would watch my feed and see who I was becoming friends with, then reach out to them and infer we had a much deeper connection than was so. Such is the nature of Facebook friends — it could be someone brand new you’ve just added or someone you’ve known all your life.

In any case, there are a few settings you may not be aware of either when it comes to what content you choose to publish on your Wall and, by default, out into your friends’ News Feeds.

How to edit your News Feed and Wall settings:

On the top blue navigation bar, mouseover Settings > then click on Privacy Settings > then click on News Feed and Wall as shown in the screenshot below:

On the next screen, check or uncheck the settings as you wish. The screenshot below is exactly how I have my settings:

Add a friend

If you have the “Add a friend” setting checked on your News Feed and Wall privacy section, your Wall could look like this when you confirm friend requests en masse:

Plus, this activity may show up in all your friends’ News Feeds. There could be very strategic reasons to leave this setting checked as maybe you want people to see how many friends you’re adding, or who they are. But my preference is to have it private for reasons mentioned above.

I’ve been at the 5,000 Facebook friend limit since fall 2008 but I do monitor my News Feed very closely to ensure the people in my inner circle are a match for my style and vice versa. (By the way, if ever you remove a friend, no notifications go out at all. I know this is a concern for many folks!)

Show Wall posts or not?

If you also use Facebook for personal purposes and want to keep personal separate from business, you might want to give thought to this Wall setting. In other words, if you prefer to have the Wall posts you write only show up on that friend’s Wall and not be published out into the News Feed of all your friends, uncheck the top setting. (There is a much more granular way to control your Publisher settings which I’ll write about in a separate post).

I tend to be totally open and use Facebook for strategic professional networking 99% of the time. Every action creates visibility so I’m happy for all Wall posts to go into all friends’ feeds.

One thing to consider though is when you’re wishing your friends a happy birthday. Whether it’s you or an assistant that writes birthday greetings, you might want to be aware that every Wall post may go out into your friends’ News Feed assuming the “Show Wall posts” setting is checked. If you have a lot of friends and all you write is “Happy Birthday” on your friends’ Walls one after the other, frankly, I think it looks automated and impersonal. Instead, I suggest mixing up the birthday greetings and perhaps even spacing them out a bit.

Change relationship status

Again, it’s a personal choice. But, for me, I recently went through a personal transition as I wrote about here and I didn’t want to broadcast that news via Facebook. This setting may be irrelevant to most people – but it’s certainly one you should be aware of.

Here’s what your friends might see in their Highlights section on their Home Page, unless the setting is unchecked:

Let me know if you found this post useful and how you like to have your News Feed and Wall settings in the Comments section below. Have you taken advantage of the really granular publishing and privacy settings? What’s your biggest question(s) about these settings?

Related posts:

• Facebook: Personal, Professional… and Private!

Recommended posts:

• 10 Privacy Settings Every Facebook User Should Know

I’m often asked how I got started in social media and became so successful and well known. Well, first I like to think I’m humble and am just “one of the peeps” like everyone else, which is true. But I do recognize my business has really exploded in the past eighteen months, and so I thought I’d come up with a list of contributing factors that you might find of benefit too:

1. Get lucky!

My definition of luck is when preparation meets opportunity. Since ‘99, I had pursued a path of relationship marketing, internet marketing, and success coaching… all of which culminated in social media when I got invited to join an alpha team of a Facebook app in 2007. I joke about being an “overnight success ten years in the making” – perhaps you can relate?! But all these years were preparation for my passion and purpose to intersect. I’d been preparing for many years, then an opportunity presented itself and I took ACTION!

2. Self-knowledge.

I’m a raving fan of personality assessments. I’ve taken over fifteen assessments, including Myers Briggs, DISC, Reiss, Kolbe’s, iWAM, PIAV, the Enneagram… you may be familiar with some of these. I believe it’s not enough to just do one assessment. By understanding yourself – and ultimately others – at a deep level, you’re better able to design a lifestyle and career that motivates you and meets your needs.

3. FOCUS.

I love the acronym for the word “focus”: Follow One Course Until Successful. Every year I choose a one-word theme for my entire year. In 2008, my word was focus – I did not deviate from my path of predominantly Facebook education which lead to many, many doors opening.

4. Influence.

My one-word focus for 2009 is influence. I ask myself, “Who and what am I allowing to influence me?” In terms of social media, we all have equal opportunity to build up significant influence. Your “tribe” is made up of people who know, like and trust you. They may hang on your every word. That’s a responsible position to be in!

5. Be yourself

“Be yourself because everybody else is already taken.” I love this quote almost as much as I love this Dr. Seuss quote: “Today you are You, that is truer than true. There is no one alive who is Youer than You.” This goes along with my notion that there is no competition. Nobody can offer the exact same product or service in the way that you offer it with your personal touch. This goes for big brands too. Be yourself is also all about authenticity and transparency in social media.

6. Know what you want.

One of my mentors, T. Harv Eker, used to say the #1 reason people don’t get what they want in life is they don’t know what they want. Hmm. So, of course, the secret is to get super clear on exactly what it is you want. This goes for personal, life and business goals whether you’re a solopreneur or CEO of a big company. In social media, what are your objectives – more visibility? Increase in traffic, subscribers, fans, followers, friends? Then what? How will you convert them to paying clients?

7. Have a plan

The main reason people fail in social media is lack of a strategy. There’s so much confusing and conflicting advice out there, it’s easy to get lost in the social media jungle. By having a clear objective, developing a strategy to accomplish that objective, and measuring milestones along the way, you’re bound to have better results.

8. Stay on track.

This goes along with #3 above, FOCUS. It’s all too easy to get distracted and go down a million rabbit holes as I call them. Or to have “multiple-hat syndrome” where you have about six different businesses. Much as it’s fine to have multiple streams of income, I strongly recommend you stay on course with one primary business until that venture is at the level of success you want.

9. Add value.

R. Buckminster Fuller talked about the importance of adding value and that your financial wealth is a direct reflection of how much value you add to the world. Sometimes it’s easy to think you don’t want to give away the store. But I really think we cannot give it all away because every day new ideas, techniques and strategies come along… so give generously. And help promote and build others up.

10. Broadcast the postive.

I love to focus only on updates that are upbeat and positive. I’m a glass-half-full type of person anyway. What often gives Twitter a bad name is people think we just sit around and share about trivia… well, some people do! But I like to say nothing at all if I can’t think of something of value to say.  We have a position of responsibility to influence others in a positive way, to create positive ripples. At the end of the day, you want to be the voice that is remembered, not just heard. (Kudos to my friend, Nancy Marmolejo, where I first heard this awesome saying!)

11. Surround yourself with successful mentors.

In order to get to the next level in life and business, it’s important to seek the counsel of experienced mentors who are several levels above where you are now. The best investment you can make is in yourSELF. Not just business, professional and financial training. But in deep personal, spiritual and emotional growth too. Your outer world is a reflection of your inner world, so the more you grow yourself the more successful you’ll become.

12. Take imperfect action.

One of my mentors last year, Kevin Nations, has this great saying, “Winners take imperfect action while others are sitting around perfecting their plans.” Well, I’m a recovering perfectionist! I used to have to wait until every duck was in a row. Now, I make myself just GO for it. When I first announced my social media certification program earlier this year, I really wanted to wait awhile longer, but I went for it anyway because I’d already waited 18 months… and was simply astounded by the overwhelming response! (I’ll be announcing dates for the next program just as soon as possible!)

13. Correct and continue.

Did you know a rocketship is only on course 3% of the time? The remaining 97% it’s course-correcting. This is true for us. At every turn, we have an opportunity to put something out there, test it, make a correction, test again. But if you keep waiting for things to be perfect, you’ll never launch. So, for sure, due your due diligence, then take imperfect action, then correct and continue!! And, the faster your correct, the better… especially with social media being so prevalent because people notice your mistakes quicker!

14. Be willing to be a bit “out there.”

By this I mean, be a bit off the wall, a bit crazy. Don’t take yourself too seriously. Have fun. I love to goof around with my avatars on Twitter – I call it my avataritis and my favorite is my avatiara! Check out my avatar slideshow here and this great post What does your avatar say about you by Maureen Birdsall.

15. LIVE WITH PASSION!!

“Live with passion” is one of my favorite Tony Robbins sayings! Tony certainly embodies passion, as does my friend, Gary Vaynerchuk. If you ever get the chance to see Tony or Gary live on stage – GO! Both are hugely vibrant, larger-than-life, passionate peeps!!

I hope you found a few good nuggets in here for yourself. What are some of your secrets to success? Feel free to share below:

I created this five-part model – the ABC’s of Social Media – to simplify your social media efforts. Many folks come to social media and attempt to short-circuit the process by over-automating, over-broadcasting, over-delegating and miss out the vital component of connecting, engaging and building relationships.

Once you’ve confirmed your target market uses Facebook and Twitter, and you’re happy with your brand, messaging and systems for capturing leads, etc., here’s how the ABC system works:

Automate

First, set up systems to automate your broadcasts, feeds, updates, content. On Twitter, this could be using Twitterfeed to automatically post your blog feed as tweets. To pre-schedule tweets, use TweetLater and/or Hootsuite.

To update multiple social media sites, including Twitter, your Facebook personal profile, multiple Facebook Fan Pages, LinkedIn, FriendFeed and many more, Ping.fm works extremely well. To pre-schedule updates to multiple social sites, the best choice is HootSuite > Ping.fm.

Import your blog post on Facebook using the Notes app and/or the Networked Blogs app.

Aggregate all your social feeds into FriendFeed and add the FriendFeed app to your Facebook Profile.

There are many more ways to automate; these are a great start. However, I do recommend not over-automating. Pre-scheduling and auto-broadcasting are great to ensure you at least have some content going out daily. But you’ll also want to generate real-time content/broadcasts too.

Broadcast

Broadcasts are what I call regular tweets (as opposed to @ replies), Facebook status updates, posts on Facebook, blog posts and more. In fact, any way of pushing your message “out there.” This could be seen as more traditional “push marketing” though you’re not being pushy, per se. It’s important to broadcast your content and, in fact, broadcast others’ content in the form of retweets, favorites, social bookmarks and the Links app on Facebook.

Now the challenge with many businesses using social media is they stop at “B” – in other words, they just repeat the cycle of automate and broadcast, automate and broadcast. It’s hard to know who’s behind the Twitter account or Facebook page. It’s all about pushing content and there’s hardly any engagement. So the third step is vital to your success in social media:

Connect

On Twitter, this is the art of joining, initiating and responding to conversations via @ replies. Using popular third party clients like Tweetdeck, Twhirl or Seesmic Desktop, you can easily track and respond to @yourname mentions.

On Facebook, create Friend Lists with your key contacts, drag that friend list to the top of your News Feed and now that’s your default view [see screenshot to the right]. Then, even in just a few minutes a day on Facebook, you can easily connect by commenting appropriately.

Acknowledge your friends’ birthdays on both Facebook and Twitter. [On Facebook, all your friends' upcoming birthdays are listed on your Home Page on the right; you can also receive a weekly list of upcoming birthdays via regular email: click Settings > Account Settings > Notifications > under the first segment (Facebook) click Show More > make sure "Has a birthday coming up" is turned ON.]

Look for other occasions to celebrate and acknowledge. And, look for ways to introduce and promote others, compliment, add value.

Subscribe to a number of popular blogs and regularly post your comments. When writing your own blog posts, encourage your readers to comment by asking stimulating questions.

Delegate

If you’re serious about integrating social media into your marketing efforts, before long you simply cannot manage everything yourself. Depending on the size of your company, you may well have a member of staff who’s sole responsibility is to be the voice and face of the company, often called a “brandividual.”

Or, you may choose to hire a competent, trained VA (Virtual Assistant) or social networking assistant – at least to help set up and manage the basics. I usually recommend you do not delegate your voice, though most of us know some celebrities have “ghost tweeters!” [There are many sources to find good VAs, including on Twitter via the directory Twellow.com - that way you can find, follow and monitor their style before even contacting them.]

One major task you can delegate is to track and monitor your reputation by setting up Google alerts and tweet alerts (via TweetBeep and/or TweetLater which is a suite of helpful Twitter tools). Look for your evangelists who are always singing your praises so you can connect, empower and incentivize them more. And, also look for negative activity that needs to be responded to and ideally nipped in the bud. [The best book on reputation management is Radically Transparent by Andy Beal and Judy Strauss.]

Evaluate

As quickly as you set up your social media systems, something new comes along or the big sites introduce new features. Facebook are constantly adding a tweak here and there, sometimes minor but often major. It’s important you stay informed and regularly evaluate how your systems are working for you. Are you meeting your objectives? Are you getting a good ROI (return on investment) and ROT (return on time). Have you thoroughly researched where your target market hang out most and are you reaching them effectively? How can you think outside the box, get more creative and innovative to stay ahead of the curve?

Let me know your thoughts on my ABC’s of Social Media model – did I miss anything critical? Does it help you better understand how you can effectively use the giants like Facebook and Twitter? Please do retweet this post too, assuming you found it valuable!

I recently dealt with an unfortunate situation where one of my tweets was retweeted with the link replaced by the retweeter, thus implying I was endorsing his site (otherwise known as "retweet hijacking.") You may have read my post (which I have since taken down – read on to find out why.)

My first reaction was one of utter disbelief. How someone could so openly "hijack" a tweet and infer my endorsement without anyone noticing, I don’t know. Maybe it happens more often than I realized; this was my first experience – I’d never heard of it before.

I figured the best way to approach this situation was via DM (direct message), however – long story short – the matter seemed to get out of hand with a barrage of unpleasant DM’s and @ messages from the hijacker directed to me; I then chose to write a blog post about what happened.

I also chose to identify the tweet hijacker by name. This caused further controversy in the Twitterverse; over 60 comments were left on my post and though 90% of my community seemed to support the decision to out the hijacker, 10% didn’t. Fair enough.

My intent in highlighting this incident was to educate others as to some unethical practices going on in Twitter and to rally support in not allowing this kind of behavior.

Could I have achieved my objective without naming names? Yes. Would I have made different choices in retrospect? Possibly. The way I see it is this: Twitter is already an open system; we are all "out" whether we realize it or not.

It transpired that the person tweeting was a hired webmaster – to be the voice of a well-known, reputable company (I’ve since discovered).

A loyal customer got wind of the hijacking situation and alerted the company. The Assistant Vice President and President of the company contacted me directly. I ended up having a pleasant phone conversation with the President tonight. He was very apologetic, courteous and kind. I have a much better understanding for this company, their outreach and normal business practices.

As a gesture of goodwill, I assured the President I would edit my blog post to exclude his company’s name; however, I chose to take the entire post and all comments down instead. I’m grateful to all commenters who took the time to read my post and provide their valuable contribution.

What can we learn from this situation? Here’s what I believe:

1. One very important lesson from this scenario is how vital it is to properly assess who is the voice and face of your company.
2. Reputations need to be monitored rigorously by everyone from the solopreneur to Fortune 500 companies. (For the best book on managing – and repairing – reputations, see Radically Transparent by Andy Beal and Judy Strauss.)
3. When there is a situation to deal with, do so quickly, courteously and effectively.

What are your thoughts? How would you react to someone intentionally hijacking/misrepresenting your tweets… or any message, for that matter? Do you think business best practices transcend all mediums and, if so, how do we uphold those practices in new media?

[UPDATE 5.6.09 8:32PM PDT: I just got off the phone with the President of the company that the retweet hijack webmaster worked for. The conversation went well and I appreciate now that the company is a global organization with a large staff and an excellent reputation. The situation unfortunately got out of hand. I have chosen to edit this post to remove the company name.]

[IMPORTANT UPDATE 5.5.09 2:45PM PDT: Josh xxxx (last name removed), webmaster for @(name removed) has been in touch with me via email and also commented on my post (see below) and this post and on Twitter to extend his apologies and express his regret for the actions he took. I appreciate the gesture and may consider taking this post down, per Josh's request... or at least making it anonymous, such that further repercussions are avoided.]

I don’t know about you, but I give GREAT care as to what I tweet about, even in my @ replies and conversations… even DM’s (direct messages). I run everything through an internal filter of:

1. Would I be okay with this on the front page of the NYT?
2. Would I be okay for this to be found in a Google search? and/or
3. Would I be proud for my grandchildren to see this in 20 years’ time? (Exaggeration maybe, but content does hang around the internet for a long time!)

And, I’m always upbeat, positive and focused on adding value. (My tweeting style has been described as the "little Tony Robbins on your shoulder!")

Now, I appreciate there are no "hard and fast" rules to using Twitter – or any social network, for that matter. BUT there are most certainly general rules of etiquette. And there’s personal INTEGRITY. Something very dear to my heart.

This morning, I put out this tweet: "Mother’s Day is coming up on May 10! This is a great site & service for same day gifts! http://flowersfast.com."

One of the reasons I chose this site to tweet is I know the owner of the site and service personally.

I was delighted to see several retweets. But then something odd caught my eye – a guy retweeted me, but replaced the link I tweeted with a link to his OWN website, thereby inferring I was endorsing his site. UGH! That is the antithesis to best practice. I was not amused. See the screenshot below: @(name removed)’s tweet goes to his own xxxx site.

If you know me at all, you know I’m not the type of person to put energy into anything negative; if there’s a challenge to deal with, I’d rather do so quietly and privately. So, I saw that @(name removed) and I were following each other thus allowing direct messaging.

I was a little, um, terse – I broke one of my own relationship rules and that is I sent a message while just a smidge emotional. It’s always best to allow a wee bit of time to calm down and gain perspective.

I also decided to send a regular tweet sharing what just happened… without outing Mr. xxxx just yet – to see if he could somehow rescue this situation. He didn’t. It seemed to get worse. I received a barrage of DM’s from Mr. xxxx telling me it’s a free country and it was "lame" to "legislate integrity." Oh dear. Well, guess whose xxxx company I won’t be using. Yes, it’s a free country.

Ignoring this occurrence may have been a better choice. But I wanted to make an example of this practice – which I now understand is becoming more prevalent on Twitter. In fact, it’s called "Retweet Hijacking!"

 

Blocking someone on Twitter will not prevent this type of hijacking behavior.

What are your thoughts – what would you do? Have you experienced/seen any retweet hijacking? Do you agree with this xxxx guy that it’s a "free country" and he didn’t break any of Twitter’s Terms of Service? Should the citizens of the Twitterverse bandy together to ensure best practices? Please share in the comments below [click Comments]:

Related posts: Are You A Twitter ReTweet Thief ?

[UPDATE 5/5/09 8:54pm: New related post found: Twitter “RTs” leave room for misquotes, fabrications]

I wanted to give you a glimpse behind the curtains of my business. First, I have to say I feel extremely blessed to be so supported in my community. I’m deeply grateful for all the amazing connections I’ve made over the past two years through Facebook and Twitter.

My business is absolutely exploding through the roof these days. I have a competent team of assistants and project managers. I’m in two powerful masterminds. I have mentors, advisors and role models. Plus, I recently hired a systems expert to help streamline all my processes this year.

And, some time ago, I had the idea to start an international association for social media specialists and to offer certification training programs for both coaches / consultants / marketers and for virtual assistants. I kept waiting for my ducks to be in a row, for everything to be perfect. But that day never comes. As a recovering perfectionist, I figured it was time to take imperfect action.

So, I recently quietly opened up MentorWithMari.com – my new protege program to certify social marketing specialists. The response has been astounding. Truly astounding.

I’m also about to embark on an intense two month speaking tour in the US and UK. I am so honored to speak on the stages of such accomplished leaders as Fabienne Fredrickson, Adam Urbanski, James Malinchak, Bernadette Doyle (in Belfast, Ireland!), Terry Wygal, Mike Lathigee, and more in the fall – Arielle Ford, Bill Glazer, Dan Kennedy and more. [See my public calendar of events here.]

(I should also mention part of my two months on the road includes a wonderful five-day cruise to Mexico with my Mastermind partners!)

[Update from Mari: due to my calendar of events and speaking schedule being uber squeezed, I made the bittersweet decision not to go on the mastermind cruise. I need this one week to laser focus on all the moving parts of my business, my team, and my new systems. I may take my whole team on a cruise in the fall, then!!]

Meantime, for many months, I had this week blocked off for a special retreat for myself, my team and my systems specialist to laser focus on tightening up all my company processes.

So, in order to truly focus, I’m also going to "go dark" on Twitter and Facebook. This will be a first for me in about two years.

[Update from Mari: Ha! Now I see where the misunderstanding came from - many people have been saying to me, "Mari, I thought you were retiring for two years?!" Um, what I mean was I've never once unplugged from Twitter or Facebook in the past two years!! And it was only ONE week that I was unplugging. I lasted a whole 72 hours, you know!]

I have to say, I have a sense of discomfort about unplugging! It’ll be an interesting experiment. But a very worthy and important one.

See, it really troubles me when an important email goes unanswered or direct messages are missed because I simply don’t have enough hours in the day to personally respond to all (even though one of my assistants spends four hours a day reading, managing and replying to much of my email for me).

It bothers me when I’m unable to reply to all @ messages that so many of my wonderful followers on Twitter send to me, or when I’m unable to reply to each friend who emails me on Facebook or writes on my wall… because there are just not enough hours in the day.

Such is the nature of social media. Suddenly, we open ourselves up to a multitude of touch points. There is a new expectation of availability. I love to engage and connect and I know you do too. Yet, where do you draw the line between being available and making sure you have enough focus time and personal time?

In any case, just know that if you’ve ever tried to contact me for any reason through any medium – whether Twitter, Facebook, regular email, Skype or phone – and I have not gotten back to you in a timely manner, it’s not personal. There’s a good chance I’ve read your message but it’s been very late at night or I’m rushing to a commitment so haven’t been able to reply.

Over the coming weeks and months, my systems will be so much more robust that I’ll be able to provide even better service to both my clients and community at large.

I’m happy to share with you what new systems I put in place over the coming weeks as a result of my retreat.

How about you? What do you find most overwhelming about managing a growing business? Are your follow-up systems solid? Where do you most need support? Though social media may have increased your business, have you still been able to maintain plenty time for your personal life? I’d love to know! Please share below:

Ah, to follow or not to follow – that is the question. But to AUTO follow or not to auto follow – that is a whole other question! And to AUTO DM?! Eek.

I received this DM recently from a Twitter bud:

“Please post me a link to something that answers the etiquette of the autofollow? Plus the rationale. I do without  knowing why.”

First, regards following, my policy from day one is to follow everyone back. Here are my two primary reasons why:

1. Following those peeps back on Twitter who follow you says “hey, thanks for caring about what I have to say… I also care about what you have to say.”
2. When both parties follow each other, you now have the ability to Direct Message (DM) – which is a private exchange between you and the other person and does not go out in the public Twitter stream.

I always like to say, “You never know when your next $100k client wants to DM you.” Granted there are other ways of reaching you – but Twitter is just SO darn efficient. And why create barriers for contact? I’ve made a LOT of lucrative deals as a direct result of having my DM feature decidedly ON!

Autofollow?

Regards automatically following those folks back who follow you: I first got started on Twitter in summer of 2007 and I was merrily building my following to about 7,000 a year later. I always manually followed back and didn’t auto DM. Then my velocity cranked up and I simply couldn’t keep up with following back.

So, I now automatically follow back using @jesse’s platform http://socialtoo.com. I enjoy the extra features Jesse has, including the anti-spam setting – where the system unfollows anyone who unfollows you within x days. (One hallmark of a spammer is to follow 2000 people then when you follow them back, they unfollow you so they can go follow more peeps!)

Auto DM?

At first, I also chose to auto-DM all peeps I followed. I experimented with a simple invitation to access my 7 Day Facebook Marketing Tips with a link to my blog. Then I nixed that as I grew weary of receiving links myself.

Next, I used a message that encouraged my followers to let me know if they had any questions about Facebook and Twitter - oops, opened the floodgates on that one and couldn’t keep up.

Then I just included a friendly message that merges in the first name field, e.g. “Greetings Roberta! It’s great to meet you in Twitterland.” But even that was starting to feel mechanical and inauthentic as I, again, received similar auto messages myself.

Not only that, it’s hard to strip out the bona fide DMs from all the auto-junk. I have my DM’s coming into my email and one of my VA’s filters them to identify important/urgent messages.

I’ve now opted out of of incoming and outgoing AUTO DMs via http://tweetlater.com and http://socialtoo.com. [However, I gotta share - check out http://tweetlater.com's suite of features on their paid version, including ability to send DMs to all followers.]

I’m not here to tell you what to do – it’s all a personal choice. I’m just sharing my experience!

What do you think? Do you autofollow everyone? If not, why not? Do you include an auto DM? I’d love to know what results you’ve achieved with the auto DMs – I’m willing to be persuaded otherwise on this one! lol.

With the latest trojans, phishers, hackers and imposters floating around cyberspace, especially on Facebook, it’s no wonder members have cause for concern. I’ve put the following suggestions together for you to help protect yourself from identity theft, hacking and the likes:

1. Monitor suspicious activity/links.

Be vigilant in watching for suspicious activity in your News Feed, your Wall and your Inbox. Never, ever click suspicious links. They can often look innocuous, even enticing – e.g. “Hey come look at your photo on this blog.” Before you click, look closely! Do you recognize the blog?

2. Remove friends as appropriate.

Remove any friends immediately who post suspicious links on your wall and/or in emails (especially if they are multiple-recipient emails). (Sadly, these friends may not even be aware they’re posting phishing links – someone may have hacked their account.)

I also recommend removing friends who send you app requests that you do not resonate with. This is usually a sign they’re not quite on the same wavelength as you and may not be someone you care to network with. For me, I do not care to receive invites for apps such as kidnap, or mob wars.

To remove a friend who posted suspicious links on your wall, for example, right click their name from the wall post, open in a new tab/window, scroll towards the bottom right and click “Remove from Friends.” Related post: Annoying Facebook Friends? Give ‘em the FaceBOOT!

3. Keep your wall clean.

Once you’ve removed the friend who posted the bad links, be sure to delete the offending wall post (just in case another person should happen to click on the link). Removing wall posts isn’t so obvious since the Facebook design changed in July 2007. What to do: mouseover the post and the little Edit pencil shows up; click X Delete.

4. Turn off Facebook Chat.

Never, ever chat with people you don’t know at all. (Of course, ideally you actually know all your Facebook friends!) In fact, I recommend turning off Facebook chat completely. I find this feature too distracting and prefer Skype for private instant messaging.

You may have read/heard about the imposters who’ve been watching a member’s activity, then they jump in and start a real familiar chat – ultimately asking for financial help of some sorts. Ugh! See: Fears of impostors increase on Facebook [CNN.com] and Latest Facebook Scam: Phishers Hit Up “Friends” for Cash [TechCrunch].

To turn off Facebook Chat, click the teeny silhouette icon at the very bottom right of your browser when logged into Facebook. If you’re online (online Chat) the dot will be green next to the icon and when you click the icon, in the window that pops up, click “Go Offline” as shown in the screenshot below. Your dot should turn to red.

5. Change your password often.

Don’t use the same easy-to-remember password on all your social networking sites. For the ones you use daily – like Facebook and Twitter – make the passwords obscure with 8 characters or more using a mixture of upper, lower, numbers and characters. The more obscure the better. Yes, it’s tough to remember. But I use the excellent software Roboform to manage passwords. [And, my Mac friends tell me they swear by 1Password].

6. Be careful who you share your password with.

Many super busy professionals use the services of a virtual assistant to help with managing their social networking accounts. If you do so, be sure to do your due diligence when hiring support. There are many, many incredible virtual assistants – and this is a topic for a whole other post, but bottom line is just use your discretion if/when sharing your Facebook password.

7. Hide your year of birth.

Don’t show your year of birth. This may or may not make a difference. I’m not one to be coy about my age/year of birth… however, some time ago I heard from a reliable source that not disclosing your year of birth was just one small step towards protecting yourself from identity theft.

Here’s how: on your Facebook Profile, click the “Info” tab, then click “Edit Information” (or mouseover the Basic Information section and click the little pencil. From the drop down menu next to Birthday, select “Show only month & day in my profile.”

8. Keep your private info private.

Many folks think you have to live in a glass house once you get online and use social networks. My take on this is the lines are for sure blurred between personal and professional. However, you still get to maintain a private life and don’t have to reveal all. See this related post: Facebook: Personal, Professional… and Private!

9. Adjust your privacy settings.

Facebook have done well over the past 18 months or so to really tighten up their privacy settings. You can get quite granular with a variety o
f settings. I choose mine to be fairly open as I’m okay with anyone being able to see my Facebook Profile and content I add. [For some peeps though, I do choose to block them completely - thus making myself practically invisible to them.] Refer to my bud, Nick O’Neil’s great post: 10 Privacy Settings Every Facebook User Should Know.

10. Protect your mobile device.

Given most apps keep you logged in on your mobile device, as with #6 above, just be mindful about who might have access to your phone. And, yes, it’s a nuisance to have to change passwords across multiple sites and platforms but at least you’ll have more peace of mind!

Sage advice from Facebook:

“Remember that although using fake names is a violation of the Facebook Terms of Use, people are not always who they say they are. You should always be careful when sending friend requests to, or accepting friend requests from people you do not know in the real world. And it is always risky to meet anyone in person whom you don’t know through real world friends.”

See: Facebook safety – from Facebook.com

What’s your experience with Facebook safety and privacy? Have you had some challenges and concerns to deal with?

[UPDATE: Wow, just since writing this blog post, I received this email:

You’ll notice this guy’s name is not hyperlinked – meaning I can’t click through to his profile. This shows me his privacy settings are set very tight; you can’t look at his profile unless you’re his friend. But he can still receive email.

Best course of action:

1. Add this person’s name to your BLOCK list: Click Settings > then Privacy Settings. And you’ll see a field at the bottom – type the person’s name then click the big blue BLOCK button. Facebook will identify the person’s profile; click block again.
2. Click Report Message (just under the person’s name in the message). Facebook gives you two choices: “advertisement/spam” or “harassment.” I chose the latter.
3. Delete the message.