Blog Archives

Biggest Moments In Social Media Marketing — Wins and Fails

social media wins and fails

As the worldwide social media audience continues to grow, the impact of brands’ wins and fails are amplified that much more. If you create a big win, your victory is awesome. But if you fail, your mistake gets played out on the biggest virtual public stage. We can learn a lot from the companies that roll out successful campaigns that are well received. But how about the fails? It seems to me that the erroneous-tweet

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Posted in Relationship Marketing, Reputation Management, Social Media

Facebook Ad Targeting – Best Practices

Facebook ad targeting dartboard

Facebook Ads is the most targeted traffic your advertising dollars can buy. Sure, we’ve had Google AdWords for some time and they’re very powerful and effective. But Facebook takes the ability to hyper-target – based on a vast range of personalized data – to a whole new level. Given the amount of data Facebook users share on the site, some of the areas you can target with your ads include: Location: Country/State/Province/City Age Gender Birthday

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Posted in Facebook for Business, Facebook Support, Reputation Management

Facebook Phonebook – How Safe Is Your Cell Number?

Facebook_Phonebook–How_Safe_Is_Your_Cell_Number

For some time, the “Facebook Phonebook” feature has caused quite a bit of confusion (and, in some cases, panic!). A viral message has been going around alerting friends that there is a security threat, when in fact, the Facebook Phonebook is a feature that every user on Facebook gets as part of our personal profile. However, there could well be cause for concern if you’re not aware of how your own privacy settings affect your

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Posted in Facebook for Business, Facebook Support, Facebook Tips, Privacy, Reputation Management

How To Attract and Engage Quality Customers With Social Media

Are you satisfied with the results you’re currently getting from all your social media efforts? Would you say there is room for improvement? Though we’re clearly reaching critical mass point with social media market penetration, there’s still a morass of confusing information as to what works, and what doesn’t. There are social media policies, and which sites to use, and the right content and engagement strategies. And whether to automate, delegate, ghostwrite. or not. It

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Posted in Business Building Strategies, Events, Facebook Fan Pages, Facebook for Business, Facebook Tips, Professional Networking, Relationship Management, Relationship Marketing, Reputation Management, Social Media, Social Media Training, Twitter

Takeaways and Lessons From The GKIC Info-SUMMIT

I just attended and spoke at the Glazer-Kennedy Inner Circle Info-SUMMITSM 2009 in Atlanta, GA. It was a packed event with over 800 attendees and an incredible speaker lineup, including George Foreman, Frank Kern, Master Lloyd Irvin, Mike Koenigs, James Malinchak, Sonia Simone, Chris Cardell, Ron Seaver, and Michael Cage. [Pic: Frank Kern, Mari Smith, Dan Kennedy] Main highlight – Frank Kern! For me, one of the highlights of the Info-SUMMITSM was meeting legendary marketer,

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Posted in Facebook for Business, Personal Branding, Professional Networking, Relationship Management, Relationship Marketing, Reputation Management, Social Media, Social Networking, Twitter

ABM – Always Be Marketing: What Does It Mean To You?

At the recent 140 Twitter Conference, I sparked a bit of controversy on the branding panel that I participated on: I brought up a point that reminds me of the line in the movie Glengarry Glen Ross “ABC, always be closing” and I framed it as “ABM = always be marketing” and “always be me.” I was fascinated to see the polarized responses from the audience, Twitterverse and one of my fellow panelists. (I’m a big

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Posted in Business Building Strategies, Personal Branding, Professional Networking, Relationship Management, Relationship Marketing, Reputation Management, Social Media, Social Networking, Twitter