Blog Archives

Social Media Marketing: Battle Of The Sexes?

I’ve noticed quite a stir in cyberspace recently. Whether it’s traditional internet marketers vs. web 2.0 marketers, heart-based vs. numbers-based marketers, or male marketers vs. female marketers – some folks seem polarized in their discussions… and thinking. I don’t really care for rivalrous behaviors. Men and women are different. Period. Both genders are a vital and integral part of everything we do. Nor do I believe in competition: Here?s the thing: I do not believe

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Posted in Facebook for Business, Facebook Tips, Social Media, Social Networking, Twitter

My Facebook Features Wish List

Everyday I use Facebook and everyday I find myself wanting just a few refinements to the current features. Nothing major (well, except the broken email system!), just certain things that would make my user experience more powerful, positive and productive. Here’s my wish list of Facebook features, (1) Radically improved email. C’mon Facebook – don’t you know more and more people are using FB email as one of their *primary* mediums for communicating? I’d like:

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Posted in Facebook for Business, Facebook Tips, Social Media, Social Networking

What To Do With Constant Facebook App Invites

Many people who join Facebook for business and professional reasons often seem completely stumped by the overwhelming number of invitations to install applications. And, the more friends you have the greater the number of invites you’ll receive. From what I’ve seen, new Facebook folks respond to constant app requests in one of these three ways: Install-em-all: Some members feel obliged to install every app, especially when the invites come from people they know personally. The

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Posted in Facebook for Business, Facebook Tips, Social Networking

Ten Steps to Leverage Your Blog Posts With Facebook Notes

If you’re an active blogger (and I recommend online marketers for sure have a blog), here’s a ten-step process to create valuable exposure, build rapport, nurture relationships and advance your credibility: Make sure you’re importing your primary blog using the Facebook Notes app. Check that you’re already friends with certain prominent people in your industry. If not, send them a friend request (always with a personal message). Write a thought-provoking blog post and mention these

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Posted in Facebook for Business, Facebook Tips, Social Networking

Annoying Facebook Friends? Give ‘em the FaceBOOT!

How do you feel about Facebook members on a mission to amass the max number of ‘friends’ in record time… for no apparent reason? Certain Facebook peeps have been getting right up my nose with this approach lately. I mean, if your name is John Reese, fair enough! John has a record of getting to the 5000 limit in the shortest time… but these were all people on his optin subscriber list and/or that he

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Posted in Facebook for Business, Facebook Tips, Reputation Management, Social Media

How To Turn off Facebook Chat

It’s arrived: Facebook chat just blasted it’s way onto my computer screen with several nonsensical instant messages. I knew this feature was being tested in certain Networks across Facebook and I wasn’t sure how I’d feel about it. My attention is already massively divided without having to deal with messages on the fly from people I’m not (yet) in relationship with!!! (Can you relate?! LOL) A friend of mine recently asked how she could stop

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Posted in Facebook Tips, Social Networking

How To Shake Hands On Facebook

Ever since I joined Facebook in July 2007, I’ve been an evangelist for including a personal message each time I make a Facebook Friend Request. No exceptions. Likewise, I’m equally passionate about receiving a personal message from incoming friends. Still, it continues to amaze me how many Facebook members miss this critical step. It’s the equivalent of attending an in-person social or business networking event, going up to a complete stranger, shoving your business card

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Posted in Facebook for Business, Facebook Tips, Social Networking