Blog Archives

Facebook News Feed and Wall: How To Control Privacy

A Facebook friend recently mentioned she was intentionally responding to new Facebook friend requests late at night as she didn’t want to clog up her friends’ feeds. Thing is, there’s a setting in your Facebook Privacy to control exactly what gets published on your Facebook Wall and your friends’ News Feeds. I have my settings tweaked so that when I add a new friend this is not published on my Wall or friends’ News Feeds.

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Posted in Facebook for Business, Facebook Tips, Personal Branding, Privacy, Relationship Management, Reputation Management, Social Media, Social Networking

Simplify Facebook and Twitter with the ABC’s of Social Media

I created this five-part model – the ABC’s of Social Media – to simplify your social media efforts. Many folks come to social media and attempt to short-circuit the process by over-automating, over-broadcasting, over-delegating and miss out the vital component of connecting, engaging and building relationships. Once you’ve confirmed your target market uses Facebook and Twitter, and you’re happy with your brand, messaging and systems for capturing leads, etc., here’s how the ABC system works:

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Posted in Business Building Strategies, Facebook for Business, Facebook Tips, Personal Branding, Professional Networking, Relationship Marketing, Reputation Management, Social Media, Social Networking, Twitter

How To Sell When Nobody’s Buying – New Book Out Today!

Today is a BIG day: a seven feet tall day! My giant friend, Dave Lakhani, releases his book How To Sell When Nobody’s Buying (And How To Sell Even More When They Are). This book is a powerful step-by-step guide to generating significantly more sales using many proven techniques, along with tapping into the power of social media, how to be seen to sell, and how to build lasting, prosperous relationships! I am thrilled and

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Posted in Business Building Strategies, Facebook Tips, Personal Branding, Relationship Management, Relationship Marketing, Social Media, Social Networking

Does Facebook Really Own Your Data? NO! It’s About Openness

BREAKING: UPDATE: February 17, 2009, 11:20 PM Pacific I just logged into Facebook and they have this update posted right there on the Home Page announcing they’ve decided to revert back to the previous Terms of Use while they “resolve the issues that people have raised”: Way to go Facebook members for speaking out and being heard. Hopefully we’ll see more clearly worded TOS. [Original post follows] I’ve been watching the hoopla and panic on

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Posted in Facebook for Business, Facebook Tips, Social Media, Social Networking

10 Ways To Stay Safe On Facebook

With the latest trojans, phishers, hackers and imposters floating around cyberspace, especially on Facebook, it’s no wonder members have cause for concern. I’ve put the following suggestions together for you to help protect yourself from identity theft, hacking and the likes: 1. Monitor suspicious activity/links. Be vigilant in watching for suspicious activity in your News Feed, your Wall and your Inbox. Never, ever click suspicious links. They can often look innocuous, even enticing – e.g.

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Posted in Facebook for Business, Facebook Tips, Reputation Management, Social Media, Social Networking

Engaging With Facebook Social Ads

Whether you’ve purchased Facebook Social Ads or have in some way interacted with these ads, you may be underestimating the power of this Facebook feature. First, as an advertiser, you can select very targeted demographics for your ad campaign, much as you can with Google Adwords. Second, as a business owner utilizing Facebook to grow your brand and network, engaging with ads is a powerful way to increase your visibility. Justin Smith wrote a great

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Posted in Facebook for Business, Facebook Tips, Social Media

Facebook Account Deactivation – Can It Be Avoided?

I just got off the phone with yet another Facebook friend who had his account deactivated by Facebook with no warning. In the past ten days or so, several more people in my community contacted me asking if I knew how to get their Facebook accounts reactivated. Of all the social networks, Facebook certainly appears to have the most rigorous Terms of Use – certainly when it comes to enforcing those terms. Facebook has all

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Posted in Facebook for Business, Facebook Tips, Social Media, Social Networking