Blog Archives

How To Take Back Control Of Your Facebook News Feed

Facebook News Feed - Mobile

As more and more content from the one billion Facebook users and the tens of millions of business pages pours into our News Feed on a daily basis, it’s getting harder and harder to see the content you really *want* to see. Not to mention all the paid features such as Offers and Promoted Posts that also go into the News Feed on both desktop and mobile. And, of course, as a marketer, how do

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Posted in Facebook for Business, Facebook Marketing, Facebook Tips

Win A Facebook Marketing Makeover: New Facebook Contest

Facebook timeline cover image contest

To celebrate the release of my newest Facebook marketing book – Facebook Marketing: An Hour A Day, Second Edition - coauthored with Chris Treadaway, I just launched a fun contest on my Facebook fan page! The grand prize is a “Facebook Marketing Makeover” worth $1,000. Complying with Facebook’s Contest Rules As you may know, Facebook has strict rules around running contests on fan pages. The Promotions Guidelines have changed over the years and have, in fact,

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips

Facebook Timeline for Business Pages – 21 Key Points To Know

Facebook Timeline for Pages - Guide

If you have not yet converted your Facebook fan page over to the new Timeline design, your page will automatically convert on March 30th, 2012 which is coming up fast. This post covers the majority of basic settings and features you need to know. Even if you’ve upgraded, you’ll find some tips here! First, review this marked up screenshot for a tour of most of the features — click the image to view full size

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing

Facebook Launches ‘Facebook Offers’ For Businesses

Facebook Offers - Marsh Engle Claimed Macy's

A few select brands on Facebook are currently running tests of a new Facebook product for businesses called “Offers.” The most recent Offer, which generated a fair amount of buzz in the past week, was posted by Macy’s. Macy’s first posted the Offer on Thursday, February 23rd at 7:11am Pacific with an expiration date of February 26th. The Offer was: “Get 25% off your purchase of $100 or more.” The Offer jumped out at me

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips

Facebook Groups Get A New Design — With Cover Image

Facebook Groups - New Design With Cover Image

The din of excitement about Facebook Timeline for Pages might be drowning out any news about a new look for Facebook Groups! InsideFacebook.com first announced this change on February 2nd, showing this group with the new design. But, I didn’t see or hear much more about it. Until now! It seems Facebook has been testing this feature for the past couple of weeks. And now, all Groups just got the new upgrade! One of my

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Posted in Facebook for Business, Facebook Tips

Coca-Cola Testing Facebook Timeline Brand Page?

Coca-Cola Facebook Timeline Brand Page

Facebook’s Timeline design for Pages is coming very soon! As mentioned in this post, rumor has it that Facebook will be announcing Timeline for Pages at the first ever Facebook Marketing Conference on February 29th in NYC. (The conference is invite-only, but save the date as the event will be livestreamed! Details here.) The buzz is building about the imminent announcement of this much-awaited feature. Well, I should say, some businesses and brands are eagerly

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing

5 Facebook Changes: Ticker, Photos, Timeline for Pages and More

Facebook Photo Viewer - Options

Every time you log on to Facebook, you may notice a subtle change… or a massive change! This post serves to address a few of the smaller changes you may not have noticed yet, and also to let you know about a couple of major changes coming in 2012! 1. Hide the Ticker! If the constantly-moving river of activity on the top right of your home page is terribly distracting to you, good news –

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips