A few select brands on Facebook are currently running tests of a new Facebook product for businesses called “Offers.” The most recent Offer, which generated a fair amount of buzz in the past week, was posted by Macy’s. Macy’s first posted the Offer on Thursday, February 23rd at 7:11am Pacific with an expiration date of…
Facebook’s Timeline design for Pages is coming very soon! As mentioned in this post, rumor has it that Facebook will be announcing Timeline for Pages at the first ever Facebook Marketing Conference on February 29th in NYC. (The conference is invite-only, but save the date as the event will be livestreamed! Details here.) The buzz…
Every time you log on to Facebook, you may notice a subtle change… or a massive change! This post serves to address a few of the smaller changes you may not have noticed yet, and also to let you know about a couple of major changes coming in 2012! 1. Hide the Ticker! If the…
When you switch to the new Facebook Timeline, one of the first new features you’ll see is the ability to add a large “Cover” image. You’ll also be able to see the Cover images of all other Facebook users who have switched to the new Timeline. (After December 21st, everyone on Facebook will have their…
Facebook recently changed the way users interact with content on fan pages: any user, including non-fans, can now post on fan page walls and like/comment/share fan page content. In other words, a Facebook user does not have to first like your fan page before they can interact with your content. This is a good thing!…
[UPDATE: December 17, 2011: Now that the Facebook Timeline has rolled out worldwide, the way you access your Employer field has changed. Under your Cover image, there are three possible ways to access your Work and Education details and all the other data that was previously under your "Info" tab. See screenshot below - 1)...
Many businesses have been confused as to whether a Facebook Group or a Facebook Page is the best solution when it comes to marketing on the largest online social network. I’ve always recommended Pages because they’re the only feature on Facebook to get indexed on Google. (Whether someone has an account on Facebook or not,…
