Blog Archives

New Image, Video and Web Tools: Adobe Spark Helps You Create Stunning Visual Content

adobe spark new design tools

You know how critically important visual content is to your social media marketing plans. What if there was a place on the web, with seamless mobile integration, where you could create stunning visual content? Adobe Spark’s new “three-in-one desktop dashboard,” and three companion mobile apps, allow you to turn your ideas into compelling social graphics, animated videos, and web stories! Did I mention? All apps are FREE!! I’ve been a raving fan of Adobe’s fantastic POST

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Posted in Content Marketing, Facebook Advertising, Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Video, Instagram, Social Media Strategy, Video Marketing

3 Reasons You Are Struggling to Find Paying Clients On Facebook (And What To Do About It)

3 Reasons You Are Struggling To Find Clients On Facebook

[Guest post by Jeanine Blackwell, course creation expert] Are you struggling to find your ideal paying clients on Facebook? Perhaps you’ve tried running ads and they didn’t “work” for you? Or, you have Page “likes” but no one seems interested in your offers? You have something valuable to offer, yet – for some reason – the pieces you’ve implemented so far are simply not generating revenue fast enough. This scenario can be very discouraging and frustrating when you

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Posted in Content Marketing, Facebook Advertising, Facebook for Business, Facebook Marketing, Facebook Tips, Personal Branding

6 Steps To Building A Massive Audience With Content

Content Marketing 6 Steps

Creating and curating the best quality content on a consistent basis, that is timely and relevant for your audience, is the first step towards successful content marketing. From there, you can build a significant audience over time, make appropriate offers, and generate revenue. It sounds a lot easier than it is! Fortunately, there’s a formula you can follow! My buddy, Joe Pulizzi — founder of the Content Marketing Institute, discovered several similarities used by some of

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Posted in Content Marketing, Facebook Advertising, Social Media, Social Media Speaking

10 Essential Rules For Effective Facebook Marketing

10 Essential Rules for Facebook Marketing

Facebook marketing is an essential part of your social media mix. This week’s lead article covers several excellent “rules” for effective marketing on the world’s #1 social network. PLUS, take a look at the notes I typed up from the opening keynote by Mark Zuckerberg and team at the 6th annual f8 Facebook Developer Conference! (Embedded below). I have to say, I’m super excited about Facebook’s new MESSENGER BUSINESS – (coming soon!). Merchants will be able to

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Posted in Content Marketing, Facebook for Business, Facebook Marketing, Twitter

How To Write Perfect Headlines for Your Social Media Posts

Write Perfect Headlines for Social Media Posts

Copywriting is one of the TOP skills needed for social media success. Every post, tweet or status update is… a headline! Crafting a compelling headline is the first step in getting your social media posts read. Without one, many readers might skip over your content. “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your

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Posted in Blogging, Content Marketing, Social Media

How To Double Your Twitter Followers In 5 Minutes A Day: The Social Scoop Issue 135

Double Your Twitter Followers in 5 Minutes A Day

Proactively growing your Twitter follower base has so many strategic advantages for your business. It won’t happen overnight, but it will happen over time with the right steps. This week’s top article includes an awesome infographic filled with practical, actionable tips for building your audience on Twitter. Check out the infographic embedded below and also broken down with specific tips for each step on AgoraPulse’s blog. Btw, I love that the most frequently used word in

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Posted in Content Marketing, Social Media, Twitter

4 Visual Storytelling Tactics To Boost Your Facebook Engagement: The Social Scoop Issue 134

4 Visual Storytelling Tactics To BOOST Your Facebook Engagement

Visual posts –­­ both photos and videos – get far better results than a text status update on Facebook. According to this week’s featured article from AdEspresso, posts with visuals result in 180 percent greater engagement. And, 93 percent of the most engaging Facebook posts are image posts! The blog version of this week’s edition of THE SOCIAL SCOOP weekly newsletter follows below! If you’re already subscribed, you’ll continue to receive The Social Scoop via

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Posted in Business Building Strategies, Content Marketing, Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips, Social Media