Blog Archives

Top 100 Social Media Leaders On Twitter: The Social Scoop Issue 136

Top 100 Social Media Power Influencers

It’s an honor to be included again in this year’s Top 100 Social Media Power Influencers – at numero four, alongside awesome folks like Guy Kawasaki, Robert Scoble, Chris Brogan, Brian Solis, Seth Godin, Ann Handley (Marketing Profs), Pam Moore, Jeremiah Owyang and so many more. (Track all 100 influencers by subscribing to this Twitter list.) I’m blessed to call so many of these fine leaders friends in the offline world, too. (See y’all at

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Posted in Business Building Strategies, Personal Branding, Professional Networking, Relationship Management, Social Media, Social Networking

4 Visual Storytelling Tactics To Boost Your Facebook Engagement: The Social Scoop Issue 134

4 Visual Storytelling Tactics To BOOST Your Facebook Engagement

Visual posts –­­ both photos and videos – get far better results than a text status update on Facebook. According to this week’s featured article from AdEspresso, posts with visuals result in 180 percent greater engagement. And, 93 percent of the most engaging Facebook posts are image posts! The blog version of this week’s edition of THE SOCIAL SCOOP weekly newsletter follows below! If you’re already subscribed, you’ll continue to receive The Social Scoop via

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Posted in Business Building Strategies, Content Marketing, Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips, Social Media

How To Succeed At Relationship Marketing With One Simple, Universal Method

One Thing - Remember - Shutterstock

[Guest blog post by Jay Baer]: Every day, consumers get overwhelmed by a flood of  invitations on the web from hundreds of companies asking them for likes, follows, clicks, shares, comments and attention. These invitations are in addition to all the legacy advertising that constantly bombards us, too. There are two major ways for companies to break through in this competitive cacophony: Be “AMAZING.” Be USEFUL. You’ll find tons of books out there that tell

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Posted in Business Building Strategies, Content Marketing, Relationship Marketing, Social Media

Think Like Zuck: 5 Secrets Marketers Can Learn from Facebook’s CEO Mark Zuckerberg

Think Like Zuck - Ekaterina Walter

[Guest blog post by Ekaterina Walter]: In 8 years of existence, Facebook has fundamentally changed the way we connect and communicate online. It is the world’s largest social network and probably one of the most addictive. We cannot imagine our lives without Facebook—it created a sweet addiction of 24/7 conversations and information flow that we apparently all craved. We check Facebook before we go to bed and first thing in the morning when we wake

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Posted in Business Building Strategies, Facebook for Business, Facebook Marketing