Blog Archives

How To Succeed At Relationship Marketing With One Simple, Universal Method

One Thing - Remember - Shutterstock

[Guest blog post by Jay Baer]: Every day, consumers get overwhelmed by a flood of  invitations on the web from hundreds of companies asking them for likes, follows, clicks, shares, comments and attention. These invitations are in addition to all the legacy advertising that constantly bombards us, too. There are two major ways for companies to break through in this competitive cacophony: Be “AMAZING.” Be USEFUL. You’ll find tons of books out there that tell

Continue reading…

Tagged with: , , , , , , , , , , ,
Posted in Business Building Strategies, Content Marketing, Relationship Marketing, Social Media

Think Like Zuck: 5 Secrets Marketers Can Learn from Facebook’s CEO Mark Zuckerberg

Think Like Zuck - Ekaterina Walter

[Guest blog post by Ekaterina Walter]: In 8 years of existence, Facebook has fundamentally changed the way we connect and communicate online. It is the world’s largest social network and probably one of the most addictive. We cannot imagine our lives without Facebook—it created a sweet addiction of 24/7 conversations and information flow that we apparently all craved. We check Facebook before we go to bed and first thing in the morning when we wake

Continue reading…

Tagged with: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
Posted in Business Building Strategies, Facebook for Business, Facebook Marketing

5 Ways To Market Your Business On Facebook To Both Friends And Fans

iStock_000000828174XSmall.jpg

I often poll my Facebook community to see what issues they’re facing regards their use of Facebook, particularly marketing on Facebook. Following are a couple of related questions along with several suggested solutions: Hilary asks, “I have a personal Facebook page and a ‘Fan’ page, which I prefer to call an author page. Not all of my ‘Fans’ are friends. Not all of my friends are ‘fans.’ Some are both. But there are some things

Continue reading…

Tagged with: , , , , , , , , , ,
Posted in Business Building Strategies, Facebook for Business, Facebook Marketing, Facebook Tips, Privacy, Professional Networking, Relationship Marketing