Author Archives: Mari Smith

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Biggest Moments In Social Media Marketing — Wins and Fails

social media wins and fails

As the worldwide social media audience continues to grow, the impact of brands’ wins and fails are amplified that much more. If you create a big win, your victory is awesome. But if you fail, your mistake gets played out on the biggest virtual public stage. We can learn a lot from the companies that…

Microphone Tips For Recording Great Audio In Your Videos

audio technica microphone

Here’s another fun video tutorial for you in our Year of the Video series! This one is all about how to ensure you have excellent AUDIO when recording your videos. There’s nothing worse than coming across what appears to be an excellent video that you really want to watch… but it has terrible audio quality….

Think Like Zuck: 5 Secrets Marketers Can Learn from Facebook’s CEO Mark Zuckerberg

Think Like Zuck - Ekaterina Walter

[Guest blog post by Ekaterina Walter]: In 8 years of existence, Facebook has fundamentally changed the way we connect and communicate online. It is the world’s largest social network and probably one of the most addictive. We cannot imagine our lives without Facebook—it created a sweet addiction of 24/7 conversations and information flow that we…

Top Lighting Tips For Recording Quality Videos

FloLight Fluorescent Lighting Kit

2013 is the year of the video! That means you’ll want to ramp up your video content creation, production, editing and distribution… BIG time! I’ve said for years that NO amount of sophisticated technology will EVER take the place of real, live, in-person, face-to-face connecting… because you can look into people’s eyes, feel their energy,…

Facebook Single Column Timeline Design Rolls Out

New single column Facebook Timeline layout

As reported by TheNextWeb, among others, back on October 31st, 2012, Facebook began testing a new Timeline layout with a single column of posts. And now, the new design just rolled out on my personal profile.  Awesome!!  No more eyeball ping-pong bouncing back and forth to read content. Presumably, Facebook is still conducting tests on…

12 Ways To Optimize Your Facebook Marketing During the Holidays

12 Days of Christmas

[Guest post by Jim Belosic, CEO of ShortStack]: It might be too soon to start untangling the holiday lights, but it’s never too early to be thinking about how to use Facebook effectively for holiday promotions. We are now in the final months of the year when many companies make the majority of their profits…