Facebook recently (quietly) changed its Page Guidelines around Cover Images. Previously, you could not have any price or purchase information, contact information, references to Facebook features, or calls to action. Now, you can. The main rule that remains in place for Cover Images is that you cannot exceed 20% text. Why is this? So that…
Share is to Facebook as retweet is to Twitter. It’s all about how VIRAL you can get your fan page wall posts. Of course, you want plenty comments and likes on each post — this activity certainly helps boost your post visibility in the news feed of your fans. But, if you can craft the…
Happy Valentine’s Day! Do you absolutely LOVE your customers? And all the people in your extended community, too? I sure do! In fact, I’d like to celebrate this global day of love by showing some *LOVE* to these special peeps in my community. Everyone in this group of 46 heart-centered entrepreneurs from around the world…
As the worldwide social media audience continues to grow, the impact of brands’ wins and fails are amplified that much more. If you create a big win, your victory is awesome. But if you fail, your mistake gets played out on the biggest virtual public stage. We can learn a lot from the companies that…
Here’s another fun video tutorial for you in our Year of the Video series! This one is all about how to ensure you have excellent AUDIO when recording your videos. There’s nothing worse than coming across what appears to be an excellent video that you really want to watch… but it has terrible audio quality….
[Guest blog post by Ekaterina Walter]: In 8 years of existence, Facebook has fundamentally changed the way we connect and communicate online. It is the world’s largest social network and probably one of the most addictive. We cannot imagine our lives without Facebook—it created a sweet addiction of 24/7 conversations and information flow that we…
2013 is the year of the video! That means you’ll want to ramp up your video content creation, production, editing and distribution… BIG time! I’ve said for years that NO amount of sophisticated technology will EVER take the place of real, live, in-person, face-to-face connecting… because you can look into people’s eyes, feel their energy,…
