Comments on: ABM – Always Be Marketing: What Does It Mean To You? http://www.marismith.com/abm-always-be-marketing-what-does-it-mean-to-you/ Relationship-centered social media marketing from the Pied Piper of the Online World, Mari Smith! Fri, 12 Mar 2010 15:50:09 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Michele Price http://www.marismith.com/abm-always-be-marketing-what-does-it-mean-to-you/comment-page-1/#comment-4099 Michele Price Thu, 17 Dec 2009 19:05:53 +0000 http://www.marismith.com/abm-always-be-marketing-what-does-it-mean-to-you/#comment-4099 Mari: The delightful Scottish Queen of Positivity, it is awesome that it created some controversy. We all KNOW you do not position yourself as polarizing no explanation needed. (Benefit to always be marketing-your tribe knows WHO you ARE) We always want to be wiling to look at the hard things and if an example gives us moment to reflect and ask ourselves the hard questions then it was a GOOD MOMENT. Keep on sparkling! Mari:

The delightful Scottish Queen of Positivity, it is awesome that it created some controversy. We all KNOW you do not position yourself as polarizing no explanation needed. (Benefit to always be marketing-your tribe knows WHO you ARE)

We always want to be wiling to look at the hard things and if an example gives us moment to reflect and ask ourselves the hard questions then it was a GOOD MOMENT.

Keep on sparkling!

]]> By: Jenny Brown http://www.marismith.com/abm-always-be-marketing-what-does-it-mean-to-you/comment-page-1/#comment-3777 Jenny Brown Thu, 05 Nov 2009 20:20:49 +0000 http://www.marismith.com/abm-always-be-marketing-what-does-it-mean-to-you/#comment-3777 I loved this article, It caused me to think about my marketing face when I may not be marketing, and I need to get that face in the game. You are so right when we do marketing it does not stop at 5pm when we close shop it goes on all day and night when we are at the store, we never know who we may meet who will get to know us as a person and then one day need whatever product we maybe offering during our working hours. So we want to present a face that will cause people to remember us not only as a friend but also when they are in need of a service or product. I loved this article, It caused me to think about my marketing face when I may not be marketing, and I need to get that face in the game.

You are so right when we do marketing it does not stop at 5pm when we close shop it goes on all day and night when we are at the store, we never know who we may meet who will get to know us as a person and then one day need whatever product we maybe offering during our working hours. So we want to present a face that will cause people to remember us not only as a friend but also when they are in need of a service or product.

]]> By: Lynn Czarnecki http://www.marismith.com/abm-always-be-marketing-what-does-it-mean-to-you/comment-page-1/#comment-3720 Lynn Czarnecki Tue, 27 Oct 2009 16:04:29 +0000 http://www.marismith.com/abm-always-be-marketing-what-does-it-mean-to-you/#comment-3720 Hi Mari, I really like your distinction and think you have made a valid point. I had never really thought about considering "a color" part of your personal brand wardrobe, but being out in the public eye has an impact. And being able to continually establish a visual identity as well as a positive and upbeat persona can only help in personal branding as well as marketing the products and services you support. Thank you for your thoughts! Lynn Hi Mari,

I really like your distinction and think you have made a valid point. I had never really thought about considering “a color” part of your personal brand wardrobe, but being out in the public eye has an impact. And being able to continually establish a visual identity as well as a positive and upbeat persona can only help in personal branding as well as marketing the products and services you support.

Thank you for your thoughts!
Lynn

]]> By: Margarita I Cruz http://www.marismith.com/abm-always-be-marketing-what-does-it-mean-to-you/comment-page-1/#comment-3679 Margarita I Cruz Fri, 23 Oct 2009 13:45:55 +0000 http://www.marismith.com/abm-always-be-marketing-what-does-it-mean-to-you/#comment-3679 To me ABM could mean alor of things. But for me personally it means Always Be Motivated ? Activate Business Mindset=there goes another one See you online, Margarita To me ABM could mean alor of things. But for me personally it means Always Be Motivated ?

Activate Business Mindset=there goes another one

See you online,

Margarita

]]> By: Joel Heffner http://www.marismith.com/abm-always-be-marketing-what-does-it-mean-to-you/comment-page-1/#comment-3678 Joel Heffner Fri, 23 Oct 2009 13:28:57 +0000 http://www.marismith.com/abm-always-be-marketing-what-does-it-mean-to-you/#comment-3678 Writers seem to be particularly concerned about the idea of marketing themselves. Unfortunately, they don't realize that the ones who market tend to sell. The ones who don't market tend to complain because they aren't selling. :( Writers seem to be particularly concerned about the idea of marketing themselves. Unfortunately, they don’t realize that the ones who market tend to sell. The ones who don’t market tend to complain because they aren’t selling. :(

]]> By: Kevin Dugan http://www.marismith.com/abm-always-be-marketing-what-does-it-mean-to-you/comment-page-1/#comment-3665 Kevin Dugan Wed, 21 Oct 2009 17:12:30 +0000 http://www.marismith.com/abm-always-be-marketing-what-does-it-mean-to-you/#comment-3665 There is such a differnce between ABM and ABP. ABPs send the auto-dms with links to more about them. ABPs ask for your card at a conference and automatically add you to their email list. I've been trimming ABPs out of my Twitter feed as well. Appreciate you pointing out the distinction! There is such a differnce between ABM and ABP. ABPs send the auto-dms with links to more about them. ABPs ask for your card at a conference and automatically add you to their email list.

I’ve been trimming ABPs out of my Twitter feed as well. Appreciate you pointing out the distinction!

]]> By: Terry Schott http://www.marismith.com/abm-always-be-marketing-what-does-it-mean-to-you/comment-page-1/#comment-3653 Terry Schott Mon, 19 Oct 2009 22:13:34 +0000 http://www.marismith.com/abm-always-be-marketing-what-does-it-mean-to-you/#comment-3653 I agree with your thoughts on this topic 100% Mari, and it appears many others do as well. Many thanks for voicing your opinions in forums that matter. Many people would be silenced with criticism, bravo to you for standing up for your beliefs ! Terry I agree with your thoughts on this topic 100% Mari, and it appears many others do as well. Many thanks for voicing your opinions in forums that matter. Many people would be silenced with criticism, bravo to you for standing up for your beliefs !

Terry

]]> By: Cathy Fletcher http://www.marismith.com/abm-always-be-marketing-what-does-it-mean-to-you/comment-page-1/#comment-3635 Cathy Fletcher Fri, 16 Oct 2009 03:26:52 +0000 http://www.marismith.com/abm-always-be-marketing-what-does-it-mean-to-you/#comment-3635 if I start off with "always be me" I can't go far wrong :) if I start off with “always be me” I can’t go far wrong :)

]]> By: Jay Groccia http://www.marismith.com/abm-always-be-marketing-what-does-it-mean-to-you/comment-page-1/#comment-3628 Jay Groccia Thu, 15 Oct 2009 04:12:38 +0000 http://www.marismith.com/abm-always-be-marketing-what-does-it-mean-to-you/#comment-3628 Hi Mari, I like your idea about the pen - sure beats just having a box of them at a trade show. For those unfamiliar with the origin of ABM, see ABC - Always Be Closing: http://www.youtube.com/watch?v=TROhlThs9qY OK - so now a little shameless promotion. Here is a time-lapse film I shot of wind turbines being built in Boston Harbor. It's called SEVEN DAYS IN FOUR MINUTES http://www.vimeo.com/6739275 Because of that video, I got two jobs shooting wind turbine construction for two other wind farms. One is on Wachusett mountain in Princeton, MA and a larger project on Brodie mountain on the Mass/NY border. Jay Groccia Principal Photographer, OnSite Studios. Hi Mari,
I like your idea about the pen – sure beats just having a box of them at a trade show.

For those unfamiliar with the origin of ABM, see ABC – Always Be Closing:
http://www.youtube.com/watch?v=TROhlThs9qY

OK – so now a little shameless promotion. Here is a time-lapse film I shot of wind turbines being built in Boston Harbor. It’s called SEVEN DAYS IN FOUR MINUTES
http://www.vimeo.com/6739275

Because of that video, I got two jobs shooting wind turbine construction for two other wind farms. One is on Wachusett mountain in Princeton, MA and a larger project on Brodie mountain on the Mass/NY border.

Jay Groccia
Principal Photographer, OnSite Studios.

]]> By: Laura Kinoshita http://www.marismith.com/abm-always-be-marketing-what-does-it-mean-to-you/comment-page-1/#comment-3625 Laura Kinoshita Thu, 15 Oct 2009 02:43:07 +0000 http://www.marismith.com/abm-always-be-marketing-what-does-it-mean-to-you/#comment-3625 I agree with you about ABM -- it's all about personal branding, and I think you've shown that "always be pushing" is NOT an effective branding technique! I'm amazed at your creativity and ideas. You got me to click on your Twitter page, pen page, leave a comment and Tweet you, all for a pen! I must be a fan! I agree with you about ABM — it’s all about personal branding, and I think you’ve shown that “always be pushing” is NOT an effective branding technique! I’m amazed at your creativity and ideas. You got me to click on your Twitter page, pen page, leave a comment and Tweet you, all for a pen! I must be a fan!

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