Share is to Facebook as retweet is to Twitter. It’s all about how VIRAL you can get your fan page wall posts. Of course, you want plenty comments and likes on each post — this activity certainly helps boost your post visibility in the news feed of your fans. But, if you can craft the majority of your wall posts in a way that inspires your fans to say:
“Wow, I just *have* to share this with my friends!”
…then you’ll begin to notice a nice uptick in shares. Shares have more weight in the news feed. Basically, Facebook’s algorithms determine that the more people share a post and make it go viral, the more people want to see it. Makes sense.
In this fun INFOGRAPHIC, prepared for me by the good folks over at ShortStack, you’ll find 14 different ways to help boost your Facebook visibility and inspire more SHARES!
Plus, for examples of profiles/pages that consistently get large numbers of shares, check out folks like Roger James Hamilton (see this post), Robin Sharma and, of course, George Takei … and do subscribe to my Facebook Lists: Facebook Candy to Inspire, Inspirational/Spiritual, Facebook Experts & Resources.
You can download a PDF version of this infographic here.
ShortStack, a self-service custom app design tool used to create Facebook apps for Facebook Pages, websites and mobile web browsing. ShortStack provides small businesses, graphic designers, agencies and corporations with the tools to create apps with contests and forms, fan gates, product lines and more.